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DESCRIPTION
Midterm for Interpretive Exhibition DesignProf. David HarveyWith Jee Won KimNYUInteractive Telecommunications ProgramSpring 2012
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ROLE OF DESIGN
Let the art speak by itself;
Less design oriented;
Design concentrated in details wall colors;
captions; texts on wall;
frames.
Very design oriented; Design tells the story;
MoMA MoCA
PURPOSE
Art museum;
Temporary exhibition;
Retrospective of the artist Cindy Sherman;
Identity and stereotypes of women, particularly as depicted in films and magazines.
Educational museum; Archive of objects and stories; Permanent exhibition; There is a temporary exhibition going on that fits seamlessly in the permanent one; Identity of Chinese as immigrants in the US.
MoMA MoCA
SCALE
Large pieces, large rooms;
Sparse;
Monumental;
Very small scale; Clustered, but not claustrophobic; Smart use of the space available;
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SCALE MoMA MoCA
LOOK AND FEEL
Intimidating and patronizing Comfortable and familiar
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ARCHITECTURE
Chronological ordered but also themed;
Multiple paths within the exhibition;
Chronological ordered but also themed; Single path;
MoMA MoCA
ARCHITECTURE
Artwork “face” of the exhibition is distinguished at the entrance;
Exhibition starts very suddenly, even “spills out” of the room ‒ overwhelming;
MoMA MoCA
ARCHITECTURE
Right direction not clearly defined by the design; Exit and entrance next to each other, but cannot be mistaken;
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ARCHITECTURE
The only major design intervention is the use of colors, which define different subject areas within the timeline ‒ not
always successful;
Creation of an environment;
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ARCHITECTURE
Choice of colors: burgundy for classical portraits (mimic traditional art);
Great choice of materials and textures;
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dark grey for movie characters;
ARCHITECTURE
Choice of colors: green for high society women;
Great use of translucent materials as opposed to plaster walls;
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light grey to contrast w/ B&W pictures;
ARCHITECTURE
Contrasting colors ‒ bright green makes you think that room is more special ‒ draws people's attention ‒ other colors used
are more washed out;
Recurrent themes (clowns);
Room dedicated to movies also has a dark wall color;
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Cohesive style throughout the exhibition;
ARCHITECTURE
Could use more sitting;
No sitting, but didn’t miss it;
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LIGHTING
Overall bright, no spotlights;
Rooms with darker colors contrasted with the whiter ones;
Too much reflection on the glass ‒ would see ourselves instead of the pictures;
Overall dark with spots of light to draw your attention; Soft light boxes ‒ draws attention to the text; Pictures and movies on translucent materials;
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INTERACTIVITY
Audio guide;;
QR codes ‒ redirected to videos of curators and artists talking about their favorite pieces from the artist;
Variety of interactivity: captions you can manipulate;
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INTERACTIVITY
open drawers;
MoCA
book replicas to manipulate;
open curtains;
INTERACTIVITY
lift iron;
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music buttons;
write whishes and put on dragon mouth;
INTERACTIVITY
opportunity to tell your story and mark your path in the museum;
MoCA
temporary exhibit ‒ manipulate the original artwork with gloves;
IMPROVEMENTS
Not clear about direction to go or where to enter (multiple path);
Wish to see more behind scenes (props,
studio visit, more about her);
Wish to see her do her makeup, process and her technique;
Exhibition starts before you enter, all of a sudden and overwhelming ‒ there should be a transition space.
MoMA MoCA
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