Pr tournee russland1.1_en

The world meets in Nuremberg

2,747 exhibitors from 60 countries

72,595 visitors from 113 countries

2,414 journalists from 35 countries

1 million products, 70,000 new products

830 exhibitors and 28,100 visitors only come to Nuremberg

92.6 % of the visitors have a license to order

Exhibitors at Spielwarenmesse® 2013

Exhibitors Total: 2,747 (71% international) Top exhibitors China: 261 Italy: 133 Great Britain: 163 Netherlands: 121 Hong Kong: 162 Spain: 109 France:140 Taiwan: 74 USA: 137 Belgium: 59

Visitors Total: 72,595 (56% international) Visitors Italy: 3,623 Austria: 1,705 France: 3,032 Great Britain: 1,697 Netherlands: 2,209 Czech Republic: 1,528 Spain: 1,917 Poland: 1,433 Russia: 1,836 Switzerland: 1,424

Visitors at Spielwarenmesse® 2013

Exhibition halls at Spielwarenmesse® 2014

Area: 170.000 m²

Halls South of site: Traditional Toys

Dolls, Soft Toys hall 1

Baby and Infant Articles, halls 1, 2 and 3

Wooden Toys and Craftworks halls 3 and 3A

Halls 1, 2 and 3 Baby and Infant Articles

Trend: consumer wants everything from one source/from one brand

Overlapping & synergy effects between toys & articles for babies/infants Mix of “software” (toys) and hardware (prams etc.)

Retailers can extensively supplement their ranges Complete children’s rooms at Spielwarenmesse®

Halls 1, 2 and 3 Baby and Infant Articles

Larger Area

Hall 3 supplements halls 1 and 2

Total area: 12,200 m²

Product Categories

Baby and infant toys

Prams, car seats and other transport equipment

Furniture and room furnishings

Accessories

Halls East of site: Technology concentration

Model Railways and Accessories hall 4A  

Technical Toys, Educational Toys, Action Toys, hall 4, 5 and 6

Model Construction, Hobbies hall 7 and 7A

Sports, Leisure, Outdoor hall 7 and 8

Halls North of site: Games Center & Trends

Festive Articles, Carnival hall 9  

School Articles, Stationery, Creative Design hall 4

Games, Books, Learning and Experimenting, Multimedia, hall 10.0 and 10.1

Halls West of site: Multi-Product Group

 Multi-Product Group: halls 11.0, 11.1, 12.0 and 12.2

Hall 12.2 - The permanent stands

All the leading global brands in one hall

Hall area: 13,300 m²

“Mattel Nuremberg Gallery” – Mattel’s biggest global involvement: 2,484 m²

The new hall 3A Premiere at Spielwarenmesse® 2014

The new hall 3A Premiere at Spielwarenmesse® 2014

Expansion of exhibition site due to constant demand for space

Width: 85 m

Area: more than 9,000 m²

Length: 95 m

Award-winning architect Zaha Hadid

The new hall 3A Premiere at Spielwarenmesse® 2014

TrendGallery

New Exhibitor Center

ToyAward

Toy Business Forum

Young Innovative Companies

Four categories based on target groups Baby&Infant (0-2 years)

PreSchool (3-5 years) SchoolKids (6-10 years)

Teenager&Family (11 years or older)

ToyAward – for new products

Toy Business Forum

Free presentations Wednesday 29.1 – Monday 3.2.2014 Daily 1 – 3 p.m. in hall 3A

Topics

Wednesday: ToyKnowHow – Recognizing Trends, Shaping the Future Thursday: Multichannel – Successful Use of New Opportunities Friday: Future Retail –Tomorrow’s Shop Saturday: Marketing – Retail Branding Sunday: Multichannel – Offline and Online for Success Monday Live Campaigns

Global Toy Conference

How to Get Customers into Your Shop – Successful Pricing, Presentation and Selling

Three modules focusing on: Pricing Strategy Product Presentation Sales Methods

Saturday, 1.2.2014

Accommodation at Spielwarenmesse®

At Spielwarenmesse® 2014 Larger allocation of cheaper hotel rooms Larger allocation of cheaper private accommodation Airbnb – international partner for arranging private rooms/apartments

Partner hotel programme for Spielwarenmesse

Airlines – special terms for Spielwarenmesse

TrendGallery

Experience world in new hall 3A TrendGallery combines trends

New products and knowledge for the first time at Spielwarenmesse® TrendCommittee

The TrendCommittee

1 2 3 4 5 6

8

7

9

TrendGallery

John Baulch (publisher, Toy World Magazin, UK)1

Daniele Caroli (journalist, RCS Mediagroup-Sfera Editore, Italy)2

Dr. Maria Costa (market researcher, ToyResearch Institute, Spain)3

Axel Dammler (market researcher, iconkids & youth international research GmbH, Germany)4

Richa Dikshit (blogger, Toy Tasting, India)5

Philippe Guinaudeau (market researcher, Kidz Global, France/ Hong Kong)6

Marek Jankowski (journalist, Branza Dziecięca, Poland)7

Gabriela Kaiser (trend consultant, TRENDagentur, Germany)8

Reyne Rice (journalist and trend expert, USA)9

Furby (Hasbro)

Teenage Mutant Ninja Turtles (Various)

The Smurfs (I.M.P.S.)

ToyTrends – Characters revival

ToyTrends – Healthy Toys

Flip2BFit (Heather Parisi)

Healthy Eating (Creatives)

Deluxe Medical Set (Eastcolight)

Energy Bar Maker (Imaginarium)

ToyTrends – The Maker Movement

Plants (Science4you)

Foto Transfer Potch (C.Kreul)

ToolKit (Red ToolBox)

ToyTrends – Hybrid Gaming Revolution

Disney Infinity (Disney Interactive)

Skylanders Swap-Force (Activision)

Sony (PS4)

World Wide Spielwarenmesse®

www.toyfair.de

www.yourtoycom.com

     facebook.com/spielwarenmesse

     twitter.com/inttoyfair

    youtube.com/spielwarenmesse

    pinterest.com/spielwarenmesse

Experience the Spirit of Play…

… at Spielwarenmesse®

29.1 - 3.2.2014 in Nuremberg