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FILM MAGAZINE RESEARCH
Published by: Governed by British Film Institute, it’s a charity magazine, not profit making or a business
USP: Academic/older audience, concentrating on the art and cinematography of film
Price: £3.95
Frequency: Monthly
Audience: 30+
Market: Niche market, the academic older audience
Name: Simple, alliteration is effective and memorable, dealing with the sensory aspect of film
Logo: Black on yellow stands out and is eye catching. Soft font and lowercase letters seem more professional which fits with the target audience
Covers: Follows main conventions, however no taglines on the right hand side
Sight and Sound
Published by: Bauer Media
USP: Covers new releases, focuses on popular films
Price: £3.99
Frequency: Monthly
Audience: Males and females, 16+
Market: Mass, not genre specific film magazine, usually popular releases
Name: ‘Empire’, dominating and powerful, sounds successful and important
Logo: Strong font, sans serif and capitalised. Art deco style, pointed and dramatic. Black white and red is classic and powerful, eye catching
Covers: Follows masthead at the top, but many cover-lines and a lot of text on the front
Empire
Published by: Future Publishing
USP: Young current films
Price: £3.99
Frequency: Monthly
Audience: 15 – 40 (younger than empire), mostly males but no exclusively
Market: Mass, new releases, popular and modern films
Name: Targeted exclusively just at film, strong and memorable
Logo: Classic red, white and black. Sans serif, block lettering, powerful and dominant thick print
Covers: Follows conventions of masthead at the top, cover-lines in columns at the side
Total Film
Published by: Future Publishing, which has a specialist and mass market magazine
USP: Sci-fi horror, special effects magazine
Price: £4.5
Frequency: Every 4 weeks
Audience: Non-age or gender specific, people interested in specific genres
Market: Specialist interest
Name: Stands out and is memorable,
Logo: White, blues and greens, fits with Sci-fi genre, appeals to audience
Covers: Typical conventions, layout, masthead and cover-lines, blue tones which fits the USP and genre
SFX
Published by: IPC Media
USP: Hybrid magazine, predominantly music magazine with area in film
Price: £4.80
Frequency: Monthly
Audience: Musical people who also have an interest in film, 25-45, mostly males
Market: Mass market because it’s film and music
Name: Uncut, short snappy and memorable, quite bold and also fits with the topic of the music and film content
Logo: Red, classic and bold, eye catching and attractive from the shelf to the audience
Covers: Much information on the covers, many taglines, follows conventions of having the masthead at the top and the a tagline in bigger font
Uncut
Published by: The Church of London
USP: Independent music magazine features writing, illustration and photography involved with film, features one main film
Price: £6
Frequency: Bi-monthly (6 a year)
Audience: 16 – 40, interested in graphic design and the artistic features of film, males and females
Market: Niche Market, artistic, design driven
Name: Little white lies is different and memorable, fits in with the alternative genre and audience it appeals to
Logo: Simple, memorable, eye catching and alternative. Different and unconventional font, fits and appeals to audience and genre
Covers: Non-conventional, but artistic and stylised, appealing to alternative audiences
Little White Lies
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