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National & FloridaHispanic Mobile Tracker
August 7th, 2016
• Adsmovil conducts daily and weekly surveys utilizing its banner advertising platform. Over the past several years, it has relied extensively on this type of polling to conduct market public opinion studies that inform its advertising strategies.
• Through its geo-location platform, respondents are identified nationwide from Adsmóvil’s database of over 32 million self identified Latinos.
• Each sample is non-random but is independently drawn. • Adsmovil approached FIU’s SIPA to engage in a joint polling effort that involves the
donation of Adsmóvil’s geo-location platform to conduct public opinion surveys related to the ongoing presidential election campaign in the United States.
• Adsmovil signed an MOU with FIU’s School of International and Public Affairs to jointly poll through the duration of the 2016 presidential election. The polls are conducted jointly with the Latino Public Opinion Forum (LPOF) established by SIPA’s Gordon Institute for Public Policy.
• The result is the New Latino Voice.
Background and Methodology
QUESTION ONE If the elections were held today for whom would you vote?
4
SURVEY A
5
4521
April 11-15
April 18-22
April 23-30
May 3-9 May 10-16
May 17-23
May 24-June 1
Jun 2-5 June 6-12 June 13-19
June 20-26
June 27-July 4
July 5-17 July 18-25 July 26-31 Aug 1-7
62.364.9 64.4
67.4 68.2
77.474 74.7 76.2 75.2
78.8 80.1 81.176.7 76 74.6
25.923.3 23.2
18.6 16.7
8.7 9.5 8 7.7 7.5 7.1 6.6 7.2 7.111.2 10.211.8 11.9 12.4 13.9 15.1 14
16.5 17.3 16.1 17.214.1 13.3 11.7
16.212.8
15.2
If the presidential elections were held today for whom would you vote?
Clinton Other Trump
6
Clinton Other Trump
74.6%
10.2%15.2%
If the elections were held today for whom would you vote?
What are the principal issues facing the USA?
QUESTION TWO
8
Survey B
9
April 11-15 April 18-22 April 23-30 May 3-9 May 10-16 May 17-23 May 24- June 1
June 2-5 June 6-12 June 13-19 June 20-26 June 27-July 4
July 5-17 July 18-25 July 26-31 Aug 1-7
18.8 18.6 18.6 18.6 20.3 18.1 16.522.1 20.6 17.8 18.5 18.2 17.9 17.9 19 18.1
5.3 5.1 5.1 5.6 3.6 5.1 5
5.6 6.76.9 5.8 5.7 3.2 6.2 5.4 5
14.2 15.3 16.3 17 16.5 18.617.6
19.5 16.113.1 14.3 15
16.215.5 13.7 14
19.7 21.9 23.1 23.7 26 24.323.2
22.822
19.122.8 22.8
20.120.7 22 24.6
18.7 14.7 12.3 11.6 11.8 12.615
8.210.4
12.211.4 11.7
13.212.6 9.9
11.2
14.6 14.1 13.9 12.4 11.7 12.4 13.5 12 13.5
10.411.4 11.6
11.7 10.811.8
11.7
8.6 10.3 10.8 11.1 10 8.8 9.2 9.7 10.620.5
15.9 15 17.7 16.2 18.2 15.4
Principal Issue
Economy Education Employment Immigration Other Health Security
10
April 11-15
April 18-22
April 23-30
May 3-9
May 10-16
May 17-23
May 24-
June 1
June 2-5
June 6-12
June 13-19
June 20-26
June 27-July
4
July 5-17
July 18-25
July 26-31
Aug 1-7
8.610.3 10.8 11.1
108.8 9.2 9.7
10.6
20.5
15.915
17.716.2
18.2
15.4
19.7
21.923.1 23.7
2624.3
23.2 22.822
19.1
22.8 22.8
20.1 20.722
24.6
18.8 18.6 18.6 18.620.3
18.116.5
22.120.6
17.818.5 18.2 17.9 17.9
1918.1
Principal Issue
Security Immigration Economy
11
Economy Education Employment Immigration Other Health Security
18.1%
5.0%
14.0%
24.6%
11.2% 11.7%
15.4%
Principal Issue
Florida
Week of August 1-7, 2016
13
July 26-31 Aug 1-7
76.4 75.7
10.710.7
12.9 13.6
If the elections were held today for whom would you vote? Florida
Clinton Other Trump
14
Clinton Other Trump
75.7%
10.7%13.6%
If the elections were held today for whom would you vote: Florida
15
Male Female
76.7% 74.3%
8.5%13.6%14.7% 12.2%
If the elections were held today for whom would you vote? Florida
Clinton Other Trump
16
18-24 25-44 45-64 65+
72.7%77.5% 79.2%
63.6%
16.6%11.3%
6.0%
16.4%10.7% 11.3%
14.7%20.0%
If the elections were held today for whom would you vote?
Clinton Other Trump
17
18
19
adsmovil.com contacto@adsmovil.com @adsmovil
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