Geoscape hispanic florida growth v2

1 (888) 211-9353

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Hispanic South Florida – Past, Present

and Future: The Changing Face of the Hispanic Consumer

February 6, 2015

Versailles Breakfast Club

Geoscape Presentation

Contact: Raul Lopez

[email protected]

1 (888) 211-9353 | www.geoscape.com | [email protected]

• Background

• Geoscape

• Marketscape

• MdxReports

• Retail Target

• Findings

• National

• Florida

• Orlando

• Tampa

• Miami

Agenda

http://www.geoscape.com/


U.S. Hispanic Map by DMA 2000

3

Tot pop = 281M; Hisp pop = 35.3M; 12.5% Hispanic



U.S. Hispanic Map by DMA 2014

4

Tot pop = 318M; Hisp pop = 56.5M; 18% Hispanic



Florida has one of the largest shares

of Hispanic populations in the country

5

2000 2010 2014 2019

12.5% 16.3% 17.7% 19.3% 16.8%

22.5% 24.9% 27.8%

US Florida



Florida Map by DMA by County 2000

6

Tot pop = 15.9M; Hisp pop = 2.7M; 17% Hispanic



Florida Map by DMA by County 2014

7

Tot pop = 19.5M; Hisp pop = 4.9M; 25% Hispanic



Florida’s Largest Hispanic DMAs

8

Top 5 DMAs Ranked by % Hispanic

Source: AMDS 2014

Rank DMA State

Hispanic

Population

Total

Population

Hispanic

Population %

1 Miami-Ft. Lauderdale FL 2,279,023 4,444,599 51.3

2 Ft. Myers-Naples FL 281,482 1,234,036 22.8

3 Orlando-Daytona Beach-Melbourne FL 832,273 3,874,059 21.5

4 West Palm Beach-Ft. Pierce FL 399,194 1,982,088 20.1

5 Tampa-St. Petersburg (Sarasota) FL 806,573 4,526,463 17.8



Orlando DMA- Top 5 Hispanic

Population by Country of Origin

9

Puerto Rican, 46%

Mexican, 20%

Dominican, 8%

Cuban, 6%

Colombian , 4%

All Other Hispanic,

17%

Orlando-Daytona Beach-Melbourne

Hispanic COO Counts 1990 2000 Ranking

2014 2019

Puerto Rican 66,053 171,138 383,597 480,728

Mexican 20,292 48,219 162,369 204,616

Dominican 3,131 11,287 63,128 78,669

Cuban 13,929 24,443 50,478 63,857

Colombian 6,087 14,463 38,317 48,458

2000 2014

Top pop 2.9M 2.9M

Hisp pop 344K 832K

Hisp % 12% 21%



Orlando DMA Top 5 Hispanic by Country

of Origin Trend

10

Orlando-Daytona Beach-Melbourne

Hispanic COO Counts 1990 2000 Ranking

2014 2019

Puerto Rican 66,053 171,138 383,597 480,728

Mexican 20,292 48,219 162,369 204,616

Dominican 3,131 11,287 63,128 78,669

Cuban 13,929 24,443 50,478 63,857

Colombian 6,087 14,463 38,317 48,458

0.0

10.0

20.0

30.0

40.0

50.0

Puerto Rican Mexican Dominican Cuban Colombian

1990 2000 2014 2019



Orlando DMA-Hispanic Population by

Zip Code 2000

11

Few zip codes show as heavily Hispanic; Total pop = 2.9M; Hisp pop = 344K; 12% of the DMA



Orlando DMA-Hispanic Population

by Zip Code 2014

12

That population has spread to the bordering zip codes

Total pop = 3.9M; Hisp pop = 832K; 21% of the DMA



Orlando DMA-Puerto Rican

Population by Zip Code 2000

13

Hisp pop = 344K; 12% of the DMA; Puerto Rican = 50% of Hisp pop



Orlando DMA-Puerto Rican


14

While the total PR population is growing, it is shrinking as a percentage of the Hisp pop.




Orlando DMA-Mexican Population by

Zip Code 2000

15

This is due to the even faster growth of the Mexican population.

Hisp pop = 344K; 12% of the DMA; Mexican = 14% of Hisp pop



Orlando DMA-Mexican Population by

Zip Code 2014

16




Tampa DMA- Top 5 Hispanic

Population by Country of Origin

17

Tampa-St. Petersburg (Sarasota)

Hispanic COO Counts 1990 2000 Ranked

2014 2019

Mexican 46,636 113,383 271,733 328,247

Puerto Rican 40,949 96,257 253,546 312,082

Cuban 37,145 47,794 88,063 106,093

Dominican 2,022 5,844 42,046 50,719 Colombian 4,676 9,236 30,033 36,977

Mexican , 34%

Puerto Rican , 31%

Cuban , 11%

Dominican , 5%

Colombian , 4%

All Other Hispanic,

15% 2000 2014

Top pop 3.7M 4.5M

Hisp pop 356K 806K

Hisp % 10% 18%



Tampa DMA Top 5 Hispanic by Country

of Origin Trends

18

Tampa-St. Petersburg (Sarasota)

Hispanic COO Counts 1990 2000 Ranked

2014 2019

Mexican 46,636 113,383 271,733 328,247

Puerto Rican 40,949 96,257 253,546 312,082

Cuban 37,145 47,794 88,063 106,093

Dominican 2,022 5,844 42,046 50,719

Colombian 4,676 9,236 30,033 36,977

0.0

10.0

20.0

30.0

40.0

50.0

Mexican Puerto Rican Cuban Dominican Colombian

1990 2000 2014 2019



Tampa DMA-Hispanic Population by

Zip Code 2000

19




Tampa DMA-Hispanic Population by

Zip Code 2014

20




Tampa DMA-Mexican Population by

Zip Code 2000

21




Tampa DMA-Mexican Population by

Zip Code 2014

22




Tampa DMA-Puerto Rican Population

by Zip Code 2000

23




Tampa DMA-Puerto Rican Population

by Zip Code 2014

24




The Miami DMA

25

Year Total Pop (million)

Hisp Pop (million)

Cuban Pop (000)

1990 3.3 1.1 593

2000 4.0 1.6 709

2014 4.4 2.3 836

Year Hisp % Cuban %

1990 33% 54%

2000 40% 45%

2014 52% 37%



Miami DMA- Hispanic Population by

Country of Origin

26

Miami-Ft. Lauderdale

% Hispanic 1990 2000 Ranked

2014 2019

Cuban 592,862 708,683 836,434 933,599

Puerto Rican 95,161 135,860 222,228 260,281

Colombian 66,038 100,389 198,824 232,951

Mexican 31,249 58,865 162,867 191,442

Nicaraguan 75,627 73,147 155,125 171,868

Dominican 26,973 46,996 149,978 171,480

Honduran 19,777 30,889 85,376 96,360

Peruvian 20,484 33,461 83,374 97,007

Venezuelan 30,418 80,974 97,156

Salvadoran 9,115 12,964 59,455 67,994

Argentinean 17,418 53,653 63,280

Guatemalan 9,286 12,452 40,728 46,743

Ecuadorian 10,690 15,500 33,616 39,527

Panamanian 7,955 8,110 24,837 29,018

Chilean 10,131 20,727 24,191

Costa Rican 6,516 18,307 21,316

Uruguayan 2,850 11,247 13,131

Bolivian 3,048 6,660 7,710

Paraguayan 568 1,424 1,603

Other Central American 5,440 4,170 497 539

Top 10 Hispanics by

Country of Origin



Miami DMA Top 10 Hispanics by

Country of Origin by % Hispanic

27

Cuban 37%

Puerto Rican 10% Colombian

9%

Mexican 7%

Nicaraguan 7%

Dominican 6%

Honduran 4%

Peruvian 4%

Venezuelan 3% All Other

Hispanic 13%

Miami-Ft. Lauderdale

% Hispanic 1990 2000 Ranked

2014 2019

Cuban 592,862 708,683 836,434 933,599

Puerto Rican 95,161 135,860 222,228 260,281

Colombian 66,038 100,389 198,824 232,951

Mexican 31,249 58,865 162,867 191,442

Nicaraguan 75,627 73,147 155,125 171,868

Dominican 26,973 46,996 149,978 171,480

Honduran 19,777 30,889 85,376 96,360

Peruvian 20,484 33,461 83,374 97,007

Venezuelan 30,418 80,974 97,156

Salvadoran 9,115 12,964 59,455 67,994



Miami DMA Top 10 Hispanic by Country

of Origin Trends

28

Cuban

Puerto Rican

Colombian

Mexican

Nicaraguan

Dominican

Honduran

Peruvian

Venezuelan

Salvadoran

45

9

6

4

5

3

2

2

2

1

37

10

9

7

7

7

4

4

4

3

2000 2014

South American Ancestry

Populations that have gained share



Miami DMA-Hispanic Population by

Zip Code 2000

29

Total pop = 4.0M; Hisp pop = 1.58M; 40% of the DMA; Cuban = 45% of Hisp pop



Miami DMA-Hispanic Population by

Zip Code 2014

30

Total pop = 4.4M; Hisp pop = 2.28M; 52% of the DMA; Cuban = 37% of Hisp pop



Miami-Ft. Lauderdale DMA- Puerto

Rican Population by Zip Code 2000

31



Miami-Ft. Lauderdale DMA- Puerto

Rican Population by Zip Code 2014

32



Miami-Ft. Lauderdale DMA- Colombian


33



Miami-Ft. Lauderdale DMA- Colombian


34



Miami-Ft. Lauderdale DMA- Mexican


35



Miami-Ft. Lauderdale DMA- Mexican


36



Miami-Ft. Lauderdale DMA- Venezuelan


37



Miami-Ft. Lauderdale DMA-

Venezuelan Population 2014

38



Miami-Ft. Lauderdale DMA- Nicaraguan


39



Miami-Ft. Lauderdale DMA- Nicaraguan


40



Miami-Ft. Lauderdale DMA- Cuban


41



Miami-Ft. Lauderdale DMA- Cuban


42



Versailles 1 mile, 3 mile and 5 mile

Cuban Population by Zip 2000

43



Versailles 1 mile, 3 mile and 5 mile

Cuban Population by Zip 2014

44


Data & Analytics

Geoscape hispanic florida growth v2