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Presentation on web improvements by Davinia Grist, Communications Manager at Cornwall Council, at Really Useful Day Oxford on 23 July 2014.
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Improving our web design
Davinia Grist,
Communications Manager,
Cornwall Council
22 July 2014
Our web design history…
• Became unitary in 2009 • 6 district and 1 county websites • 180 subsites• 100k pages much of it duplicated• 350k per month visits to all the sites• Huge difference in functionality and
customer experience
Initial design changes
• Migrated main sites into 1• Reduced page count to 6000• Introduced LGNL • Google mini search appliance on both
intranet and internet• New single content management system
Our homepage design; 2009
Our homepage design; 2014
Where we are now…
• 70% of pages are rarely used • 65,000 online forms • 700,000 visits per month• £12 million• 300 editors • Not designed for customer• 80% from search engines
What next; design…
• Every page a landing page• Information signposted• Plain English• Less aesthetics more direct action• working with all services on customer
journeys
What next; strategy
Our digital principles •We design services to be digital by default•Customers have one point of access online•Content and access will be simple online•Design is always with the customer•Online services will be built using customer behaviour evidence•Reporting will be built in to every design•We always design and deliver for mobile•We connect with customers in the way that they want•We always consider digital inclusion and exclusion by providing assistive digital and training•We adopt and provide open data
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