Get Creative for #GivingTuesday

Get Creative with Your Campaign

@Razoo Razoo Giving

Tweet about today’s webinar #RazooGT15

#RazooGT15

Webinar ID# 111-922-771

Amplify your #GivingTuesday campaign with Social Media

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Sam Lundquist Creative Director sam@razoo.com

• Our #GivingTuesday Event • Let’s Get Creative • Wrap-Up and Q&A

Today’s Agenda

#RazooGT15

A 24-Hour Giving Day on December 1, 2015

from Midnight ET to Midnight PT

A Giving Day on Razoo24 hours of online fundraising

that unites communities and causes through common goals and friendly competition.

#RazooGT15

Why a Giving Day?

AcquireNew

Donors

Engage Your

Supporters

Boost End-of-Year

Giving

Prizes and

Incentives

#RazooGT15

Today, let’s get creative.

#RazooGT15

Photos Videos

#RazooGT15

#RazooGT15

+ = 2x more likely to reach

goal

#RazooGT15

#RazooGT15

#RazooGT15

#RazooGT15

#RazooGT15

#RazooGT15

#RazooGT15

All you need…

#RazooGT15

…your phone!

#RazooGT15

Photos

#RazooGT15

PhotosSelect Your Subject

People Faces connect others

to your story.

Action Great action shots

give photos energy.

Emotion Capture emotions to

help others relate.

Work Show people what

you do.

#RazooGT15

PhotosFrame Your Subject

Use the Rule of Thirds Line up your subject

with the gridlines, not the boxes.

Don’t center your images. Your photos

will lack energy.

#RazooGT15

PhotosFrame Your Subject

Try not to use your phone’s zoom.

Your image will get blurry and grainy.

Move toward your subject.

Physically get closer toward your image.

#RazooGT15

PhotosFrame Your Subject

Go landscape! Especially when shooting people.

You’ll have more flexibility later.

#RazooGT15

PhotosAdd Text and Graphics

Inspirational Quotes

Event Promotion

Holiday Wishes

Mission Statements

Cool Statistics

Blog Images

#RazooGT15

PhotosAdd Graphics

$1.99 for iPhone, iPad,

and Android

#RazooGT15

PhotosAdd Filters and Editing

Filters can make your photos shine.

Pop your colors.Add some age.

Change the mood.

Don’t overdo it! Only add filters

for a reason.

Create layouts. Add multiple photos

into one image.

#RazooGT15

PhotosAdd Filters and Editing

FREE for iPhone, iPad,

and Android

Share to Twitter, Facebook, Pinterest, Albums,

Emails, and Printing

Formats Only square

“Polaroid” format

#RazooGT15

PhotosAdd Filters and Editing

FREE for iPhone, iPad,

and Android

Share to Twitter, Facebook, Pinterest, Albums,

Emails, and Printing

Formats Square

Editing Awesomely easy

layout tools

#RazooGT15

Layout

PhotosAdd Filters and Editing

FREE for iPhone, iPad,

and Android

Share to Twitter, Facebook, Pinterest, Albums,

Emails, and Printing

Formats Any format

Editing Filters, image tuning,

color controls

#RazooGT15

Videos

#RazooGT15

#RazooGT15

VideosFind Your Light

Lots of light! Outdoor, bright light

is the best.

Supplement your light if needed.

Get overhead light.

Don’t go into the light. Keep the bright light BEHIND you so it can illuminate your

subject.

#RazooGT15

VideosFrame Your Subject

Go landscape! Especially when shooting people.

You’ll have more flexibility later.

#RazooGT15

VideosGet Good Sound

Get quiet. Find a quiet space

to shoot if you need to hear words.

Use microphones only if necessary.

You can plug a microphone directly into your smartphone.

#RazooGT15

VideosEditing

Share to YouTube, Vimeo,

or a file.

Editing Add voiceover, slow motion, music, sound,

transitions, effects,and more.

#RazooGT15

iMovie

FREE for iPhone,

iPad, and Mac

VideosEditing

iMovie

#RazooGT15

FREE for iPhone,

iPad, and Mac

VideosEditing

Share to YouTube, Vimeo,

or a file.

Editing Turn photos and

videos into AWESOME slideshows.

#RazooGT15

FREE for NPs online and

iPhone and Android

Animoto

VideosEditing

#RazooGT15

FREE for NPs online and

iPhone and Android

Animoto

#RazooGT15

+ = 2x more likely to reach

goal

#RazooGT15

A 24-Hour Giving Day on December 1, 2015

from Midnight ET to Midnight PT

Got questions? support@razoo.comJoin us at givingtuesday.razoo.com