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Get Creative with Your Campaign
@Razoo Razoo Giving
Tweet about today’s webinar #RazooGT15
#RazooGT15
Webinar ID# 111-922-771
Amplify your #GivingTuesday campaign with Social Media
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Sam Lundquist Creative Director [email protected]
• Our #GivingTuesday Event • Let’s Get Creative • Wrap-Up and Q&A
Today’s Agenda
#RazooGT15
A 24-Hour Giving Day on December 1, 2015
from Midnight ET to Midnight PT
A Giving Day on Razoo24 hours of online fundraising
that unites communities and causes through common goals and friendly competition.
#RazooGT15
Why a Giving Day?
AcquireNew
Donors
Engage Your
Supporters
Boost End-of-Year
Giving
Prizes and
Incentives
#RazooGT15
Today, let’s get creative.
#RazooGT15
Photos Videos
#RazooGT15
#RazooGT15
+ = 2x more likely to reach
goal
#RazooGT15
#RazooGT15
#RazooGT15
#RazooGT15
#RazooGT15
#RazooGT15
#RazooGT15
All you need…
#RazooGT15
…your phone!
#RazooGT15
Photos
#RazooGT15
PhotosSelect Your Subject
People Faces connect others
to your story.
Action Great action shots
give photos energy.
Emotion Capture emotions to
help others relate.
Work Show people what
you do.
#RazooGT15
PhotosFrame Your Subject
Use the Rule of Thirds Line up your subject
with the gridlines, not the boxes.
Don’t center your images. Your photos
will lack energy.
#RazooGT15
PhotosFrame Your Subject
Try not to use your phone’s zoom.
Your image will get blurry and grainy.
Move toward your subject.
Physically get closer toward your image.
#RazooGT15
PhotosFrame Your Subject
Go landscape! Especially when shooting people.
You’ll have more flexibility later.
#RazooGT15
PhotosAdd Text and Graphics
Inspirational Quotes
Event Promotion
Holiday Wishes
Mission Statements
Cool Statistics
Blog Images
#RazooGT15
PhotosAdd Graphics
$1.99 for iPhone, iPad,
and Android
#RazooGT15
PhotosAdd Filters and Editing
Filters can make your photos shine.
Pop your colors.Add some age.
Change the mood.
Don’t overdo it! Only add filters
for a reason.
Create layouts. Add multiple photos
into one image.
#RazooGT15
PhotosAdd Filters and Editing
FREE for iPhone, iPad,
and Android
Share to Twitter, Facebook, Pinterest, Albums,
Emails, and Printing
Formats Only square
“Polaroid” format
#RazooGT15
PhotosAdd Filters and Editing
FREE for iPhone, iPad,
and Android
Share to Twitter, Facebook, Pinterest, Albums,
Emails, and Printing
Formats Square
Editing Awesomely easy
layout tools
#RazooGT15
Layout
PhotosAdd Filters and Editing
FREE for iPhone, iPad,
and Android
Share to Twitter, Facebook, Pinterest, Albums,
Emails, and Printing
Formats Any format
Editing Filters, image tuning,
color controls
#RazooGT15
Videos
#RazooGT15
#RazooGT15
VideosFind Your Light
Lots of light! Outdoor, bright light
is the best.
Supplement your light if needed.
Get overhead light.
Don’t go into the light. Keep the bright light BEHIND you so it can illuminate your
subject.
#RazooGT15
VideosFrame Your Subject
Go landscape! Especially when shooting people.
You’ll have more flexibility later.
#RazooGT15
VideosGet Good Sound
Get quiet. Find a quiet space
to shoot if you need to hear words.
Use microphones only if necessary.
You can plug a microphone directly into your smartphone.
#RazooGT15
VideosEditing
Share to YouTube, Vimeo,
or a file.
Editing Add voiceover, slow motion, music, sound,
transitions, effects,and more.
#RazooGT15
iMovie
FREE for iPhone,
iPad, and Mac
VideosEditing
iMovie
#RazooGT15
FREE for iPhone,
iPad, and Mac
VideosEditing
Share to YouTube, Vimeo,
or a file.
Editing Turn photos and
videos into AWESOME slideshows.
#RazooGT15
FREE for NPs online and
iPhone and Android
Animoto
VideosEditing
#RazooGT15
FREE for NPs online and
iPhone and Android
Animoto
#RazooGT15
+ = 2x more likely to reach
goal
#RazooGT15
A 24-Hour Giving Day on December 1, 2015
from Midnight ET to Midnight PT
Got questions? [email protected] us at givingtuesday.razoo.com
