ICAWC 2014 - How to Love Your Donors to Death - Stephen Pidgeon

How to love your donors (to death!)

1

Stephen Pidgeonwww.stephenpidgeon.co.uk

• Three amazing facts that should change your

fundraising for ever

• Four simple ways to love your donors

• And all that in just 30minutes!!!

Today…

Fact 1

…from excellent research by Jen Shang and Professor Adrian Sargeant in 2009 - 2011

Social information increased giving from new members (Number of Callers = 317)

Jen Shang and Adrian Sargeant 2009 - 2011

Boundaries?

Jen Shang and Adrian Sargeant 2009 - 2011

Similarity Matters (Mary vs.Tom, she vs. he)

‘Identity’ can be expressed in all sorts of ways: faith, where you live, age, work, pets, views….

Jen Shang and Adrian Sargeant 2009 - 2011

Their social network matters

Jen Shang and Adrian Sargeant 2009 - 2011

• Americans use nine adjectives to describe a moral person:

• Kind, caring, compassionate, helpful, friendly fair, hard-working, generous and honest

Professor Jen Shang…

Fact 2

Behavioural Insights Team (2013) ‘Applying behavioural insights to charitable giving’. Cabinet Office/Charities Aid

Foundation, London.

Fact 3

Figures in August this year from The Royal British Legion, with their kind permission

Some key figures for you…

• Three amazing facts that should change your

fundraising for ever

• Four simple ways to love your donors

• And all that in just 30minutes!!!

Today…

• Telephone them to say thank you

4 simple ways to love your donors

• Telephoning to thank a new supporter…• …increases Revenue Retention by:

• 40%• Instead of $75,000 in Year 2…• …you would have $105,000

Research has shown…

Donor-Centred Fundraising Penelope Burk, Chuck Longfield (Blackbaud) cited it SOFII

For the cost of around $8,000

• Telephone them to say thank you• Ask them for their views

4 simple ways to love your donors

Research gives useful information on each supporter’s attitude

• Telephone them to say thank you• Ask them for their views• Get them to campaign for you

4 simple ways to love your donors

Two bits of INCREDIBLE news

Every charity…

• …has something it needs to shout about!

• Telephone them to say thank you• Ask them for their views• Get them to campaign for you• Remember key anniversaries

4 simple ways to love your donors

• Telephone them to say thank you• Ask them for their views• Get them to campaign for you• Remember key anniversaries

4 simple ways to love your donors

• Two amazing facts that should change your

fundraising for ever

• Four simple ways to love your donors

• And all that in just 30minutes!!!

Today…