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Buy here: http://student.land/mkt-571-week-5-assignment-marketing-communication-and-brand-strategy/ Purpose of Assignment
This assignment is designed to help students understand the interrelationships
between brand strategy and the communication message to the target audience. It is
a continuation of the marketing plan and students should review the Week 3 Learning
Team Assignment for assistance in product brand strategies the team has developed.
Assignment Steps
Develop a minimum 700-word branding strategy and marketing communication plan
in Microsoft® Word. This document should address at least 5 elements of the
Situational Analysis and the Product, Place/Distribution, Promotion, and Price
Strategies (modified below) sections of the marketing plan (from the Situational
Analysis and the Product, Place/Distribution, Promotion, and Price Strategies lists
below). The five elements you select should only come from the options provided
below. You must include a measurement of customer loyalty and retention in your
strategy document. You may include more than the minimum to provide clarity and
coherence to your document.
● Situational Analysis: ○ Vision , Mission, Strategic objectives, Values ○ Strengths/Weaknesses ○ Competitor's Strengths/Weaknesses ○ Market Segments
● Product, Place/Distribution, Promotion, and Price Strategies: ○ Creating a Brand Image ○ Maintaining Brand Image
○ Branding Concerns ○ Promotion/Integrated Marketing Communication ○ Advertising Strategy/Objectives ○ Push and Pull ○ Media Strategy ○ Advertising Execution ○ Public Relations/Strategies
Note : Charts/graphs/tables do not count toward the word count.
The plan will be a continuation of your global or multi-regional business you chose in
Week 1. This will be incorporated into your overall marketing plan for Week 6.
Cite a minimum of three peer-reviewed references.
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