Strategies for Managing Human Centered Design Projects_

Innovations for Maternal, Newborn & Child Health, Concern Worldwide

About this Initiative

Innovations accelerates the discovery and testing of creative solutions to understand and overcome barriers that prevent essential health services from reaching women and children.

Thinking About Operationalizing Design

• Design is not necessarily a change in what we do, but it is a shift in mindset.

• Need to stop thinking of design as separate, but as complementary to what we are already doing.

• Think of “beneficiaries” as consumers.

• Embrace the qualitative.

• Think about how project activities can look like design activities.

Myth: Design is only for product-based interventions.

Essential Newborn Care Corps (ENCC) A social enterprise capitalizing on existing TBA networks ...

Re-branding and engaging TBAs in government recognized roles to provide community-based maternal and neonatal home care advice, while selling health-related products.

Outputs:

• Product Mix

• Training Modules

• Program Model

• Referral System

• Supply Chain

Myth: We can’t do design because we didn’t budget for design activities.