Wear It! How You Can Get Involved - International Boating & Water Safety Summit 2014

Wear It!Wear It!How How YouYou Can Get Can Get InvolvedInvolved

Nashville, Tenn.Nashville, Tenn.

April 17, 2014April 17, 2014

#IBWSS214#IBWSS214

#WearIt#WearIt

Strategic Plan of the Recreational Strategic Plan of the Recreational Boating Safety Program 2012-Boating Safety Program 2012-

20162016

Creating a Safety CultureCreating a Safety Culture

2014 2014 Wear It! Campaign – Wear It! Campaign – National OutreachNational Outreach

2014 2014 Wear It! Campaign – Wear It! Campaign – National OutreachNational Outreach

““Casting Off” PSACasting Off” PSA

2014 Wear It! PSA2014 Wear It! PSA

Wear It! Campaign – Wear It! Campaign – State EffortsState Efforts

Wear It! CampaignWear It! Campaign

Wear It! Grassroots EffortsWear It! Grassroots Efforts

BoatingOrders.com

Wear It! Additional ResourcesWear It! Additional Resources

Social Media - FacebookSocial Media - Facebook

Social Media - FacebookSocial Media - Facebook

Social Social Media – Media – TwitterTwitter

Social Media – TwitterSocial Media – Twitter

Social Media - TwitterSocial Media - Twitter

Wear Your Life Wear Your Life Jacket to Work Jacket to Work

DayDay

““Ready, Set, Wear It!Ready, Set, Wear It!”” Life Jacket World Record DayLife Jacket World Record Day

ReadySetWearIt.com

Saturday, May 17, 2014 First Day of NSBW (5/17-5/23) 12,000+ participants

“…the power to make a better world”

- Life jacket wear is significantly higher in medium and high campaign activity locations than in locations with no campaign activity.

- Almost all boaters who have signed the “Wear It!” pledge indicate they have changed their approach to boating safety or, if not, they [continue to] “always” wear their life jacket.

In 2013: 678 surveys were completed and returned for processing from more than 25 different bodies of water in eight different states.

- 327 from locations that have had no Wear It! campaign activity

- 199 from locations that have had a medium level of campaign activity - 152 from locations that have had a high level of campaign activity

Saved by the JacketSaved by the Jacket110 Stories, over 370 survivors in 2012

131 stories, over 335 survivors in 2013

FL: “The two men had flares, a VHF-radio, flashlights and were wearing life jackets, which made the rescue much easier in pitch black conditions.”

WA: The life jackets probably saved the two people’s lives. "In this situation that definitely did make a difference.”

Rachel Johnson, Executive DirectorRJohnson@safeboatingcouncil.org

SafeBoatingCampaign.comSafeBoatingCampaign.com

Yalda Moslehian, Communications Coordinator

YMoslehian@safeboatingcouncil.org