Digital Kids Edu 2013: John West, CEO, The Whistle

The Whistle

The Sports Network for the New Generation

Entertain, inspire and equip the new generation with the critical life skills sports naturally provide:

• Fitness & nutrition

• Math & science

• Self-confidence & teamwork

“Authentic to kids, trusted by parents”

Our mission

REACH:• Kids on the

screens where they spend 8 hours a day

How do we engage kids today?

LEVERAGE:• Sports = #1

entertainment category

• Pro athletes in a positive context

CHALLENGE & REWARD:• Healthy behaviors• Involvement &

participation

ENGAGE:• Kids• Parents

Key partners: top Pro and Olympic athletes

PEYTON MANNINGDENVER BRONCOS, NFL

MIA HAMMUSA SOCCER

DEREK JETERNY YANKEES, MLB

KERRI WALSHBEACH VOLLEYBALL

DEMARCUS WAREDALLAS COWBOYS, NFL

TIM WAKEFIELDBOSTON RED SOX, MLB

Becoming the first youth “voice” across leagues

IN DISCUSSION (projected close):

SIGNED:

(Fall, 2013) (Fall, 2013) (Fall, 2013) (Fall, 2013)

(Fall, 2013)

1970s

1980s

1990s

today

tomorrow

cable/satellite

disruption

OTT disruption

Technology disruption. Tomorrow’s network = ?

Our “kid – centered” network

TV shows & VODVideo on Gaming Consoles

Mobile & Tablet Apps

www.thewhistle.com

The Whistle

The Sports Network for the New Generation