Games for Health Europe 2013 | Ring-Ring

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Ring-Ring rewards bicyclemiles from 5 different perspectives. Freedom of choice and healthy choice gets rewarded. Each € rewarded wil generates 8€ benefits from a health, climate, public space, local economy and social interaction. The 5th is the game element and is a powerful tool for motivation, competition, joy and empower people to make healthy choises.

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GAMES4HEALTH EUROPE28.29.10.2013

Janine Hogendoornfounder Ring-Ring

Albert Einstein

ClimateEnvironment

Social-interaction Accessible

Urbanization Public Space

Local Economy Gross National

HappinessHealth

ClimateEnvironment

Health

win-win for everyone

HEALTHCARE

~ discount

Everyone chooses THEMSELF & the healthiest choice gets rewarded

“RADICAL CHANGE OF THE SYSTEM – FROM CARE TO HEALTHMOTIVATE PEOPLE TO BE RESPONSIBLE FOR HEALTHY CHOICES AND PREVENTIONTHE CURRENT HEALTHCARESYSTEM is OLDFASHIONED AND FAILS TO THINK DIFFERENT” Jan van Tulder (GCN expected in 2015)

? WWW.GEZONDHEIDSCOOPERATIEFNEDERLAND.NL

TAKING

CARE

nature

low intensive moving

30 minutes a daylocal fresh food

PROTOTYPE NOW TESTED

IJBURG - AMSTERDAM

accelerometer + accelerate + GPS

algorithm: 90% probability

reward each Fkm|BikeMile

REWARDING 3 times

FINANCIALY 1. I & 2. WE)

& 3. PLAYING A GAME

(TOPPERS)

THE POWER OF GAMIFICATION

EMPOWERED PEOPLEFUN

MOTIVATION - HAPPY

since june 16th 2013The game element is most successful

Every month a story in the newspaper

NEXT STEPSHow to compete even

better with a hcp?women – menracing- workage – days

Location based game?

Connecting world’s cyclists

people like to competeplaying the game just as fun as

winning motivation

THE POWER OF GAMIFICATION

EMPLOYERStrong game element and group

Strong game element & group

LOCAL

RETAILERSponsor prices:

location based & game element

I and group

I mostly – please feel free to add game elements?

HEALTH CARE

Example is better than precept NR. 1 CYCLE COUNTRY

24% CYCLES ALREADY THEY FOLLOW as WIN-WIN

Rule 11111 = idea (2011)10 = prototype (2013)100 = investment1000 = growth

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THANK YOU! please feel free to share your IDEAS, THOUGHTS, EXPERIENCES to improve

the GAME ELEMENT for OUR HEALTH, THE HEALTH OF OUR

CHILDREN and MOTHER EARTH

info@ring-ring.nu

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