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Ring-Ring rewards bicyclemiles from 5 different perspectives. Freedom of choice and healthy choice gets rewarded. Each € rewarded wil generates 8€ benefits from a health, climate, public space, local economy and social interaction. The 5th is the game element and is a powerful tool for motivation, competition, joy and empower people to make healthy choises.
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GAMES4HEALTH EUROPE28.29.10.2013
Janine Hogendoornfounder Ring-Ring
Albert Einstein
CHANGE IS GOOD
ClimateEnvironment
Social-interaction Accessible
Urbanization Public Space
Local Economy Gross National
HappinessHealth
ClimateEnvironment
Health
Social-interaction Urbanization Public Space
Health
Public Space Local Economy49% Turnover
HAPPY
Gross National Happiness
Health
(local) government
~
fund
win-win for everyone
HEALTHCARE
~ discount
Retail ~
discount
Everyone chooses THEMSELF & the healthiest choice gets rewarded
employer
~
extra salary
win-win for everyone
HEALTHCARE
~ discount
Everyone chooses THEMSELF & the healthiest choice gets rewarded
“RADICAL CHANGE OF THE SYSTEM – FROM CARE TO HEALTHMOTIVATE PEOPLE TO BE RESPONSIBLE FOR HEALTHY CHOICES AND PREVENTIONTHE CURRENT HEALTHCARESYSTEM is OLDFASHIONED AND FAILS TO THINK DIFFERENT” Jan van Tulder (GCN expected in 2015)
? WWW.GEZONDHEIDSCOOPERATIEFNEDERLAND.NL
TAKING
CARE
nature
low intensive moving
30 minutes a daylocal fresh food
accelerometer + accelerate + GPS
algorithm: 90% probability
reward each Fkm|BikeMile
REWARDING 3 times
FINANCIALY 1. I & 2. WE)
& 3. PLAYING A GAME
(TOPPERS)
THE POWER OF GAMIFICATION
EMPOWERED PEOPLEFUN
MOTIVATION - HAPPY
NEXT STEPSHow to compete even
better with a hcp?women – menracing- workage – days
Location based game?
Connecting world’s cyclists
people like to competeplaying the game just as fun as
winning motivation
THE POWER OF GAMIFICATION
EMPLOYERStrong game element and group
Strong game element & group
LOCAL
RETAILERSponsor prices:
location based & game element
I and group
I mostly – please feel free to add game elements?
HEALTH CARE
Example is better than precept NR. 1 CYCLE COUNTRY
24% CYCLES ALREADY THEY FOLLOW as WIN-WIN
Rule 11111 = idea (2011)10 = prototype (2013)100 = investment1000 = growth
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THANK YOU! please feel free to share your IDEAS, THOUGHTS, EXPERIENCES to improve
the GAME ELEMENT for OUR HEALTH, THE HEALTH OF OUR
CHILDREN and MOTHER EARTH
