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The Big Idea
GO ALL IN!
Nutritional Knowledge
Most people think exercise is everything
Diet is 80% of any effective exercise plan
The January Joiner Highly Motivated Committed to Change in the short term Excellent Potential Customer
Campaign Goals
Increase Revenue by 20% Increase Gold Card membership by 5%
Q1 2013 Q1 20140
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2014First Quarter Revenue Goal
New Budget
35 Million Dollars for the first quarter of 2014
Setting It All In Motion
1.5 Million over 3 months
15,679 clicks per day
414,285 impressions per day
Additional Strategies
Nutritional Reps
Television Ads
Outdoor Ads
Summary
January Joiners are motivated….for now
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