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Copyright © Genetic Digital 2012
Helping you understand the market opportunities of mHealth & apps.
Tel: 0845 557 6695 www.geneticapps.co.uk
The Health Apps Market • Set to grow from
$7bill to $26bill by 2017
• Most revenue to come from services and wearables
2 Copyright © Genetic Digital
• Around 100,000 health apps
• 85% of apps target consumers/ patients
• 15% off apps target HCPs
Tel: 0845 557 6695 www.geneticapps.co.uk
Usage • By 2017, 50% of mobile
users will have downloaded at least one health app
• 85% of apps are designed for consumers/patients
• 15% off apps target HCPs
• 80% of doctors use smartphones
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• 60% use tablets such as the iPad
• Many fall into the BYOD category
• In 2005 Brighton & Sussex Med School first to introduce the widespread use of mobile devices in medical education
Tel: 0845 557 6695 www.geneticapps.co.uk
What this means
–New medical models are emerging
–New healthcare ecosystem is developing
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Tel: 0845 557 6695 www.geneticapps.co.uk
Current Healthcare Challenges
• Ageing population • Unhealthy lifestyles • Staff shortages • Community care • Budget cuts
5 Copyright © Genetic Digital
Tel: 0845 557 6695 www.geneticapps.co.uk
What mHealth brings to healthcare
– Enhances the efficiency & effectiveness of care
– Improves clinical decision making – Offers remote monitoring – Reduces hospitalisation – Better utilisation of DRs time – Patient-centered care – Savings
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Tel: 0845 557 6695 www.geneticapps.co.uk
Potential Cost Savings
€99 billion in savings in care costs by 2017
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3.7bn 32bn 0.17bn 69bn 6.2bn €99bn
Diagnosis Treatment & Monitoring
Workforce to support mHealth
Cost savings in ADE
Wellness & prevention
Healthcare cost savings by 2017
Equating to a potential of 40 million doctor days by 2017
Source PWC/GSMA (June 2013) http://www.gsma.com/connectedliving/socio-economic-impact-of-mhealth-an-assessment-report-for-the-european-union/
Tel: 0845 557 6695 www.geneticapps.co.uk
The Commercial Opportunities
– Addressing the challenges through mHealth solutions like apps
– Yield cost savings and revenue enhancements
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Tel: 0845 557 6695 www.geneticapps.co.uk
Solution areas
1. Wellness & Prevention 2. Expediting Diagnosis 3. Treatment & Monitoring 4. Stronger Healthcare Systems
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Tel: 0845 557 6695 www.geneticapps.co.uk
Wellness & Prevention
• Apps that equip consumers with relevant information and tools – Empowering them to make improved and
informed lifestyle choices leading to better health/reducing the risk of chronic disease
– Monitor diet, physical activity & medications
• Diabetes apps have led the way • Glooko Logbook / MyFitnessPal
10 Copyright © Genetic Digital
Tel: 0845 557 6695 www.geneticapps.co.uk
Expediting Diagnosis • Delay in diagnosis of chronic diseases
increases complications and treatment costs • Apps that enable remote diagnosis and self-
assessment of symptoms • Enable HCPs to detect diseases earlier &
facilitate timely medical interventions • AirStrip Cardiology – remote diagnosis &
treatment decision making tool for heart patients / Shares ECG data
11 Copyright © Genetic Digital
Tel: 0845 557 6695 www.geneticapps.co.uk
Treatment & Monitoring
• Delivering continuous care remotely can help to reduce re-admission rates and establishes early warning systems
• Reduces care costs and helps to prioritise patients more efectively
• Apps that improve adherence & remote treatment
• Examples: iBG Star / Medipal Apps
12 Copyright © Genetic Digital
Tel: 0845 557 6695 www.geneticapps.co.uk
Stronger Healthcare Systems
• mHealth can improve – practitioner support – helping HCPs stay informed – better utilisation of DRs time
• Medical Education - DrCompanion™ app • Medical Toolkits – Calculators/Med Devices • Streamline Admin Systems/Pathways • Data Capture & Analysis
13 Copyright © Genetic Digital
Tel: 0845 557 6695 www.geneticapps.co.uk
Where is the market now?
Stage 1 • Led by consumer friendly products ties to fitness and general
wellbeing (like the Jawbone / Fitbit)
Stage 2 • We’ve just entered • Apps & mobile connected devices permeate the medical field
Stage 3
• Mobile, wearables & data-collection devices mesh together • Provide the backbone for optimisation & customisation of
preventative health, medical treatment & hospital processes
14 Copyright © Genetic Digital
Tel: 0845 557 6695 www.geneticapps.co.uk
But we face some barriers
1. Political – how to align mHealth with national healthcare strategies
2. Technology / Interoperability standards 3. Security & data protection 4. Regulatory / Compliance lagging behind 5. Engage patients / HCPs earlier during solution
design 6. Lack of evidence of clinical/economic benefits
– Before email became widespread, Intel’s surveys showed that most people claimed not to want it.
15 Copyright © Genetic Digital
Tel: 0845 557 6695 www.geneticapps.co.uk
The Future
• Sophisticated Wearables & Device Integration
• Apple’s Healthbook • BIG DATA & personalisation • Integrate disparate and large
volumes of data to provide a holistic health view
16 Copyright © Genetic Digital
Tel: 0845 557 6695 www.geneticapps.co.uk
Your App Strategy - Considerations
• Mobile Website vs App • Native, Hybrid or Web App • Platforms & Devices • Distribution Model • Compliance • Testing • Marketing & App Store Optimisation • Tracking
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Tel: 0845 557 6695 www.geneticapps.co.uk
Our App Case Studies
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Tel: 0845 557 6695 www.geneticapps.co.uk 19 Copyright © Genetic Digital
Dosage Calculator The Rosemont Pharmaceuticals App acts as both a product reference guide and as a liquid medicine dosage calculator. The app has undergone independent testing, conforms to the relevant requirements of the Medical Devices Directive (MDD) 93/42/EEC and is registered with the MHRA as a class 1 device.
Tel: 0845 557 6695 www.geneticapps.co.uk 20 Copyright © Genetic Digital
Medication Adherence App We developed the interface for an Astellas Phrama medication comliance app that allows one year post-transplant surgery patients to set a series of drug reminder alarms and capture their symptom experiences after taking their medication. The app also functions as a pre-appointment preparation tool to enable better use of both patient’s and GP’s time. ABPI compliance guidelines were followed to ensure only relevant non-brand related information was available to users.
Tel: 0845 557 6695 www.geneticapps.co.uk 21 Copyright © Genetic Digital
Live Disease App The University of Southampton and the University Hospital Southampton (UHS) asked us to develop an app that helps GPs assess a patient’s risk of liver disease using a traffic light test based on the results of assays done by the UHS. The data captured needed to be recorded anonymously and stored to a central database so that it could be analysed for further research into liver disease.
Tel: 0845 557 6695 www.geneticapps.co.uk
Want to learn more…
Website: www.geneticapps.co.uk Case Studies available at: http://www.geneticapps.co.uk/case-studies/ More downloads available at: http://www.geneticapps.co.uk/white-papers/
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