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Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Glassdoor Survey: How to Recruit Healthcare Professionals
A Strategic Guide for Talent Acquisition Professionals 20
14
#Glassdoor
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Speakers
Scott Sell VP of Talent Selection & Executive Recruitment
Alison Hadden Director of Product Marketing
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Agenda
Survey Overview
The State of Healthcare
Recruitment Tactics That Work
Retention Insights
Mercy Case Study
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014
How to Recruit Healthcare Professionals Survey
#Glassdoor
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
The State of
Healthcare
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Recruiting Healthcare Professionals
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Timing
Of healthcare professionals plan to look for a new job in the next year
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Healthcare Professionals On Glassdoor
5
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Recruitment Tactics That
Work
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Where Are They Learning About Jobs?
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Social Media Outreach
Find social media outreach at the company hiring an effective way to learn about new job opportunities
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Meetups
Appreciate meetups at the company hiring where they can connect with other healthcare professionals
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Conferences
Say conferences with other healthcare professionals help them uncover opportunities
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3 Attributes That Healthcare Professionals Value Most From
Recruiters
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Transparency
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Of healthcare professionals surveyed said they care about the transparency of recruiters
What Healthcare Professionals Are Saying…
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How To Be More Transparent
“Be honest about the position including the downsides and its challenges. Talk about pros and cons.”
“Don’t try to sell a job description instead stay matter of fact. More transparency and honesty.”
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Proactive Recruiting
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What Healthcare Professionals Are Saying…
want recruiters to work as hard for them as they do for employers
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How To Be A Proactive Recruiter
“Be realistic about job duties & compensation… same goes for the company goals and culture.”
“Don’t leave me hanging and wondering. Once I interview, give me feedback on whether or not I’m getting hired.”
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Recruiters That Know The Medical Field
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Want to work with recruiters that are knowledgeable about their experiences
Want recruiters that have a strong understanding of the medical community
What Healthcare Professionals Are Saying…
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Retention Insights
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Top Reasons Why Healthcare Professionals Leave
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Money Isn’t The Only Motivator
Are likely to accept less money to work at a company or hospital with a great culture
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Are likely to accept less money to work at a company/hospital that values helping people above all else
Money Isn’t The Only Motivator
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014
#Glassdoor
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
#Glassdoor
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Mercy Case Study
#Glassdoor
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Have An Online Presence
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Reviews & Ratings
of healthcare professionals read online reviews about a company before accepting a job offer
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Attract Quality Healthcare Professionals
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Needed to fill positions that are high in demand and low in supply
Unable to fill critical positions on a timely basis
Lower cost-per-hire
Challenges:
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014
#Glassdoor
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
“We have found
Glassdoor to have at least
a 20% reduction in
recruitment costs
compared to some of the
advertising we did prior
to the partnership.” – Scott Sell
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