Kline Medical Supply - Digital Marketing Strategy

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Kline Medical SupplyDylan Graham

Knowing our audience● Young Families from ages 25-35

Reasons:

“Kline Medical: Your Go To Suppliers”

#GoToSuppliers

Tools & Tactics

● Social Media● SEO Marketing

Social Media Marketing

● Twitter: Consistent Monitoring and use of #GoToSuppliers

● Instagram: Picture Contests, Visuals of Products

SEO Marketing

● Google Adwords● Optimized Keywords

● Increase in Page Traffic

Our Key Performance Indicators

● Social media: Our Growth● SEO: Landing Page Traffic● Sales: Increases

Budget

● Weekly Starting Cost: $4,000● Giveaways and Coupons: $2,000

Performance Based Increases

● Pay increases by $20/hr when KPI’s are met● Pay reevaluated at end of 2 month period

Questions or Concerns