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Serialization Outlook
Forecasts and predictions up to 2021
Business models will be challenged by new and upcoming technologies that will emerge, especially Internet of Things, Big data, Cognitive devices and products.
Technology is becoming smaller, more affordable, more compact and integrated. New standards are being created and developed, especially on data exchange. New technologies for information analysis and pattern recognition are being developed.
Audit requirements will create additional requirements for data gathering and integrity that does not exists now. This will generate additional data volumes. On opposite side, consumers will generate demands for extended information using mobile technology.
Does this look familiar?Back to Future - 1990
Islands became land, modules became Integrated solution
Getting rid of it Outsourcing
Solving pain Regulatory
Solving CFO pain Optimized
CompetitiveSqueezing value
We are now in Solving pain phase, so we didn’t learn historical lesson
DRUGS
DEVICES
LAB SAMPLES
STABILITY
SUPPLY CHAIN SUPPORT
What is your number?
Didn’t Start Serialization
Will repeat mistakes
Are still inY2000
Are not Listening NOW
Evolution of Serialization& Traceability system
Definition: Integrated Enterprise level system satisfying all serialization and traceability requirements (drugs, labs, research) for multiple purposes, which can be easily integrated with internal and external system and configured according to standards and conformity requirements.Prescription: seek for solutions and vendors with long-term vision and clear Roadmap. Competitive value: beside optimization and savings, following values should be expected to be absorbed from solution in mid term:
Supply chain optimizationCustomer engagement and verificationAnalytical information gathering and pattern analysisItem specific data collection and exchange
Exit strategy: you will not need serialization and Traceability forever. Consider options with clear exit strategy (buzzwords: pay per use, cloud, appliance, etc)
1234
How values will shift (and what the hell does it mean?)Delivery channels
Effect: Drug features will become available to patients via over-the-air technologies. Updates and recommendations will become interactive and connected to overall health behaviour of the patient.Technology: smartphone aware patient will track its habits, including exercises, eating and alike using applications (e.g. S-Health) and will share such information with health practitioners and pharma companies voluntarily.Implications: pharma companies should partner heavily to modernize regulation regarding sharing of patient information, development of technology complement to health collecting applications and embedding new sensors to mobile devicesStrategic direction : should shift from selling the cure, to taking long term health suggestions based on gathered and analysed health information – in a predictive and cognitive way.
Business models re/invented
Fraud (and counterfeiting) in Serialized Environment
WHO IS CONCERNED BY COUNTERFEIT ANYMORE? IT IS REGULATION WE HAVE TO SATISFY
The FUTURE of Serialized item is Cognitive
Challenges vs. opportunities
What is your path?
Vision: In the future we will be surrounded by connected cognitive objects that will create knowledge wise will harvest to create value.
Recommendation: rethink your serialization strategy and avoid the lessons from history to become leader.
Serialization solution may become game changer on mid run, while on long run seek opportunity to have single, ecosystem based solution for all IT challenges.
CureSync development Roadmap – Life Science only
Questions?
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