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How difficult is it to find nutritional information for the food served at the top 100 restaurants in the US? New research shows that nearly 20% of the leading chain restaurants have no nutritional information at all online. We share the results and name the worst culprits - everyone from The Cheesecake Factory to the Hard Rock Cafe.
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Top 100 US Chain Restaurants & Nutritional Information Online
We looked at the top 100 US chain restaurants to see how difficult it was to find nutritional information for the food they serve.
The results were shocking…
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Nearly 20% have no nutritional information at
all available online
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Only 12%of chain
restaurants
provided nutritional
informationin one click
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Just over half of the restaurants have a nutritional link directly on
their home page
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But it takes more than three clicks
to get to the nutritional
information for 39% of the top
chain restaurants in the US
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Those Who Bury Nutritional Information
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Chain Restaurants with No Nutritional Information Available Online
T.G.I. Friday's7-ElevenCracker Barrel Old Country StoreThe Cheesecake FactoryBuffalo Wild WingsTexas RoadhouseWaffle HouseSbarroCircle KLogan's Roadhouse
Ruth's Chris Steak HouseHard Rock CaféFamous Dave's Legendary Pit Bar-B-QueBennigan's Grill & TavernShoney'sBonefish GrillTony Roma'sBJ's Restaurant & BrewhouseMaggiano's Little Italy
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One Click WondersRestaurants That Make Nutritional
Information Accessible OnlineHardee'sPopeyes Louisiana KitchenCarl's Jr.Panda ExpressCarrabba's Italian GrillBojangles' Famous Chicken 'n BiscuitsCiCi's PizzaWhite CastleDel TacoChuck E. Cheese's
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12%
49%
23%
6%
4%
1%4%
Number of Clicks to Nutritional Information on Websites of Top 100 Chain Restaurants
1 Click2 Clicks3 Clicks4 Clicks5 Clicks10 Clicks2 Clicks to Ltd Info
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78%
3%
19%
Availability of Nutritional Information on Websites of Top 100 Chain Restaurants
Nutritional informationLimited Nutritional InformationNo Nutrition Information
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• Eating out is a major part of our American budget. It makes sense to go online beforehand and find out what we’re being offered.
• It is a good idea to frequent restaurants which share the data, and to avoid those which don’t. Vote with your wallet!
• Consumers want to know more not justabout what they’re eating in restaurantsbut also about what they’re buying andwhere to buy the best food for theirfamily, exactly in their neighborhoods. EatNation helps consumers get that information.
Our Take
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Research Notes
• Research conducted between March 29th and April 21st 2010– Changes made online after April 21st are not included in this research
• Top 100 chain restaurants taken from Restaurant and Institutions magazine’s 2009 Top 400 Restaurant Chains list
• All company, product names, and any registered and unregistered trademarks are used for identification purposes only and remain the exclusive property of their respective owners
• While every attempt has been made to conduct thorough research, the nature of the internet – our only source for this research – is such that errors can be made.
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For More Information
Cora Yang, CEOwww.EatNation.com
cyang@eatnation.com
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