Changing Behaviors with Employee Health

Change the way you look at behavior change.

Which slice isyour wellness

program missing?

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—

Existing unhealthy behaviors, motivation varies

Which slice isyour wellness

program missing?

————

—

————

—

Overwhelmed with competing priorities Existing unhealthy

behaviors, motivation varies

Which slice isyour wellness

program missing?

Which slice isyour wellness

program missing?

————

—

————

—

————

—

Overwhelmed with competing priorities

Healthy behaviors, no risks

Existing unhealthy behaviors, motivation varies

————

—

————

——————

————

—

Overwhelmed with competing priorities

Healthy behaviors, no risks

Missing healthy behaviors, low motivation

Existing unhealthy behaviors, motivation varies

Which slice isyour wellness

program missing?

When worksite health management programs focus only on ONE APPROACH to behavior change,

they can MISS important segments of the population.

0 1 2 3 4 5 6 7 8 9 10

HealthFitness’ behavior change model, incorporates the science of leveraging

readiness to change and motivation waves

Persona,™

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HealthFitness’ behavior change model, incorporates the science of leveraging

readiness to change and motivation waves with easy SMALL STEPS.

Persona,™

Using health assessment/screening data,

245 lbs.

192LDL

Minimal

exercise, not

motivated

Diet high in sugar 150/98

PERSONA tailors the approach to each individual’s needs and mindset…

Drink

more water,

exercise

Switch to unsaturated fats and increase daily fiber

Start walking

10 minutes

per day

Lower sugar intake, add vegetables

Reduce stress through meditation

which can yield much better ENGAGEMENT across your population.

Our book of business shows a typical population breaks down like this:

Overwhelmed with competing priorities

Healthy behaviors, no risks

Missing healthy behaviors, low motivation

Unhealthy behaviors, motivated

Unhealthy behaviors,low motivation

————

—

—————

————

—

————

—

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10%15%

35%

10%

30%

Overwhelmed with competing priorities, cognitive approaches

Healthy behaviors, no risks,small steps

Missing healthy behaviors, low motivation, small steps

Unhealthy behaviors, motivated,cognitive approaches

Unhealthy behaviors,low motivation, small steps/cognitive approaches

————

—

—————

————

—

————

—

—————

10%15%

35%

10%

30%

With Persona, the approach used with each of these segments is different.

For example, the Persona model uses COGNITIVE approaches.

MOTIVATION.

Through cognitive approaches, such as the Transtheoretical Model and motivational interviewing,we influence a participant’s

(this is HARD).

This process involves changing participant thinking, behaviors and values to inspire enough intrinsic motivation so they stop doing something they really like to do

Cognitive approaches can

work well with helping

participants ELIMINATE existing unhealthy

behaviors such as smoking

or eating unhealthy fats.

With Persona, another approach we use to shape behavior change is called

SMALL STEPS

“”

STEP 1

STEP 2

With the small steps approach, the goal is to influence a participant’s ABILITY to do the behavior by making the new behavior

EASIER TO DO.

“”

Our small steps approach is based on several models, including

BJ Fogg’s behavior design, operant conditioning and behaviorism.

A small steps approach makes

A small steps approach makes

the first step

(and the next step)

(and the next step)

(and the next step)

(and the next step)

small and easy enough that it takes very little motivation.

Small steps can work well to help participants

ADD in new healthy behaviors,

+

Such as physical activity

Such as

physical activity

and stress management

Integrated together, these different approaches to

behavior change can lead to long-term change for more

of your population.

And the UNIQUE integration of these different approaches is Persona, HealthFitness’

proprietary behavior change model.

Small StepsCognitive

To learn more about Persona, download “Engaging the disengaged: Activating health management behavior.”

Persona is a registered tradmark of Health Fitness Corporation. © 2014 Health Fitness Corporation 800.639.7913 | www.healthfitness.com