Googles Rich Answers in Search: How to Make Them Work For You By Eric Enge

#SMX #11a @stonetemple

Or … How Can I Get Me Some!

Google’s Rich Answers in Search: How to Make Them Work For You

#SMX #11a @stonetemple

Who Am I?

Columnist  &  Contributor

CEO  &  Founder

40+  person  Digital  Marke3ng  and  SEO  firm  

Lead  Co-­‐Author

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“The destiny of [Google’s search engine] is to become that Star Trek computer, and that’s what we are building.”

Google’s Amit Singhal

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Let’s Look At Some Data!

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We Conducted a Massive Study

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Includes a Table

1,285 examples

found

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Movie Result – Shows Tabs

Menus also show

tabs

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Question Only Partially Answered

3,117 examples

found

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Complete List Result With Link to Source

1,871 examples

found

All List Results

include a link to the source

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Complete List, Partial Items, Link to Source

1,366 (82.1%) examples

found Ellipses

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Has a Form

5,356 examples

found

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Includes a Chart

33 examples found

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Includes Link to Follow On Actions

172 examples found

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Is Google Providing Proper Attribution?

74.7% Do Include

Attribution

25.3% Do Not Include

Attribution

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Don’t Build an SEO Strategy Based on

Public Domain Data

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The Rich Get Richer?

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Google Uses Many Domains With Lower Authority

57.3% of Domains Used

Have a DomainAuthority

Less Than 60

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Domain Authority of 47

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Jumped Over Wikipedia!

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Simple Clear Answer to the Question

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Got The Rich Answer

Lost The Rich Answer

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Title Tag Entices Click

Through

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Domain Authority of 38

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More Items Will Drive More

Clicks

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Ranks Number 5 Normally

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Simple Direct Answer to the

Question

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Got The Rich Answer

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How Can I Get Me Some?

Yes, We Ran a Test

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How To Implement a NoFollow?

We Started With a List of Common Questions

How To Implement a NoIndex Tag?

How To Implement a Rel Alternate Tag?

How To Implement a Rel Canonical?

How To Implement a Vary:User Agent Header?

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We Published 5 Videos on May

20th

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We Included Transcripts With an Outline of Clear

Steps

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The Content Provided a Lot More Info Than Just the

“How To”

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We Shared One of The URLs on Google+

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We Submitted the URLs in Search Console

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Bingo! Saw This Within

3 Days of Publishing the

Content

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Identify a Simple Question

Provide a Direct Answer

Make it Easy for Users (and Google) to Find

1

2

4

Offer Valued Added Info 3

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Eric Enge eenge@stonetemple.com

@stonetemple +Eric Enge

(508) 485-7751 www.stonetemple.com

Thank You!

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THANK YOU!

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