Help Wanted: Using UX to Your Advantage

Subtitle Style 6

Help Wanted: Using UX to Your Advantage

Mariah Hay

How well can you explain what you do?

How well can can the person hiring you

explain what you do?

The difference between UX and UILESSON 2:

LESSON 3:

The maturity of UX in an organization

The history of UX as an industry

LESSON 1:

The difference between UX and UILESSON 2:

LESSON 3:

The maturity of UX in an organization

The history of UX as an industry

LESSON 1:

What is UX?

The difference between UX and UILESSON 1:

LESSON 2:

LESSON 3:

The maturity of UX in an organization

The history of UX as an industry

UX is not UI!

Service Product Interface

What does user experience touch?

What does user experience touch?

UI or GUI = User Interface

Service Product Interface

Research, Strategy + Design

Research, Strategy + Design

GoalsTasksNeedsDesiresPain-pointsWorkarounds

Research

EMPATHY!

Research, Strategy + Design

Identify NeedsRe-Imagine

Current Capabilities

Direct FutureOfferings

Interview Breakdowns

Interview Breakdown

Personas

User Needs Mapping

Journey Mapping

Journey

Pain Points

Additional Info Needs

Areas of opportunity

EMPATHY!

Research, Strategy + Design

DesirableUsableUseful

Useful Usable Desirable

Research, Strategy + Design

Useful Usable Desirable

Research, Strategy + Design

Useful Usable Desirable

Research, Strategy + Design

EMPATHY!

What is UX?

The difference between UX and UILESSON 1:

LESSON 2:

LESSON 3:

The maturity of UX in an organization

The history of UX as an industry

UX is not UI!

UX is not UI!Why are people so confused?

LESSON 2:

The history of UX as an industry

The difference between UX and UILESSON 1:

LESSON 3:

The maturity of UX in an organization

The difference between UX and UILESSON 1:

LESSON 2:

LESSON 3:

The maturity of UX in an organization

The history of UX as an industryWhat industry did UX come from?

All of them!

UX Designer WantedMy client located in Gloucestershire seeks a confident Visual Designer, 3D modeling, After Effects, rendering and animation, Strong working knowledge of HTML, CSS, Rails, JavaScript/JQuery, ObjectiveC (iOS), C++ (Android) a plus

Industrial Designers“I care about physical usability”

Industrial Designers“I care about physical usability”

Graphic Designers“I care about information usability”

Industrial Designers“I care about physical usability”

Graphic Designers“I care about information usability”

Animators“I care about usability through storytelling”

Industrial Designers“I care about physical usability”

Graphic Designers“I care about information usability”

Animators“I care about usability through storytelling”

Developers“I care about usability as function execution”

Computers in the home

Industrial DesignersScreen Based Products

Graphic DesignersUser Interfaces

AnimatorsDigital Animation

DevelopersUser Facing Platforms

?

User Experience Designer

UX Designer WantedMy client located in Gloucestershire seeks a confident Visual Designer •3D modeling, After Effects, rendering and animation •Strong working knowledge of HTML, CSS, Rails, JavaScript/JQuery, ObjectiveC (iOS), C++ (Android) a plus

User Experience Designer

+

User Experience Designer

Technology

Business Design

Functionality, Engineering, Foundation, Objective, Backend, Performance, Feasibility, Realistic,

Complex

Vision, Goals, Pragmatic, Analysis, Demographic, Stakeholders, Budget

Aesthetics, Creativity, Abstraction, Subjective, Experimental, Front End, Visual, Explains, Clarifies

Effectiveness, Interaction, Usability, Elegance, Simplicity,

Product Driven

Efficiency, Logic, Relevance, Concrete,

Goal Driven

User Advocacy, Testing, Research, Stories, Validity, Reliability Brand Equity, Company

Image, Style, Marketing, Advertising,

Consistency, Trust, Communication,

Message

UX

The difference between UX and UILESSON 1:

LESSON 2:

LESSON 3:

The maturity of UX in an organization

The history of UX as an industryWhat industry did UX come from?

All of them!

The difference between UX and UILESSON 1:

LESSON 2:

LESSON 3:

The maturity of UX in an organization

The history of UX as an industry

The difference between UX and UILESSON 1:

LESSON 2:

LESSON 3:

The maturity of UX in an organization

The history of UX as an industry

Where is UX in a mature organization?

Everywhere!

$24B: Airbnb

$100M: IBM Design

Capital One: Adaptive Path

What types of products does yourUX team work on?

Web Mobile Desktop Employee Tools

What types of products does yourUX team work on?

Web Mobile Desktop Employee Tools

ServicesSupport

In Store/Retail

CustomerSupport

Print/Packaging

What types of products does yourUX team work on?

Web Mobile Desktop Employee Tools

ServicesSupport

In Store/Retail

CustomerSupport

Print/Packaging

Digital Divide

High Impact UX Low Impact UX

Digital Divide

End to End Journey Design

Learning

Buying

Using

Servicing

Replacing

ScopeStrategyResearchDesignStaffing

ScopeStrategyResearchDesignStaffing

Outdated

Ad Hoc / Digital Only

Absent

Usability Testing

Wireframes

Generalist Contributors

ScopeStrategyResearchDesignStaffing

Outdated

Ad Hoc / Digital Only

Absent

Usability Testing

Wireframes

Generalist Contributors

Progressing

Multiple DigitalTouchpoints

Gather Requirements

Iterate Testing /Ethno Research

Process: Sketch toHigh Fidelity

Full Teams: Research,IXD + Visual DesignPrototypes

ScopeStrategyResearchDesignStaffing

Outdated

Ad Hoc / Digital Only

Absent

Usability Testing

Wireframes

Generalist Contributors

Progressing

Multiple DigitalTouchpoints

Gather Requirements

Iterate Testing /Ethno Research

Process: Sketch toHigh Fidelity

Full Teams: Research,IXD + Visual DesignPrototypes

Modern

End to End Digitaland Non-digital

Set Vision and ShapeRoadmap aligned tofirm strategies

Quantitative and Qualitative

Sets and governsexperience standards

Executive Leadershipplus centralized strategy/governance

Where is UX in a mature organization?

The difference between UX and UILESSON 1:

LESSON 2:

LESSON 3:

The maturity of UX in an organization

The history of UX as an industry

Where is UX in a mature organization?

Everywhere!

How well can you explain what you do?

The better we can explainwhat we do, the better we can

create solutions.

What is UX?

The difference between UX and UILESSON 1:

LESSON 2:

LESSON 3:

The maturity of UX in an organization

The history of UX as an industry

UX is not UI!

The difference between UX and UILESSON 1:

LESSON 2:

LESSON 3:

The maturity of UX in an organization

The history of UX as an industryWhat industry did UX come from?

All of them!

Where is UX in a mature organization?

The difference between UX and UILESSON 1:

LESSON 2:

LESSON 3:

The maturity of UX in an organization

The history of UX as an industry

Where is UX in a mature organization?

Everywhere!

EMPATHY!

Subtitle Style 6Thank you.

@mariahhaymariah-hay@pluralsight.com