OLSET: Personalizing Travel Search

1 © Copyright 2014 OLSET. All rights reserved.

Travel Booking; Personalizing

GADI BASHVITZ

CO-FOUNDER & CEO

GADI@OLSET.COM

WWW.OLSET.COM

@OLSETINC

Conversion rates for OTAs & TMCs are very low

(<2% on average for OTAs) (<20% attach rate for TMCs)

The Problem

2 © Copyright 2014 OLSET. All rights reserved.

OLSET provides OTAs and TMCs with a set of APIs which enable you to harness the

power of personalization to improve hotel booking conversion and drive

hotel attach rates

The Solution

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4 © Copyright 2014 OLSET. All rights reserved.

Personalization is everywhere

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But not in travel booking…

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OLSET is here to help!

Create Traveler Profile – known or anonymous

Enrich hotel inventory

Matching Algorithm Personalized

Recommendations

Largest global sentiment DB (>200Mn)

To p 3 E u r o p e a n O TA A / B t e s t s h o w s >36% h ig her

convers ions fo r OL SET r e s u l t s

Proven Superior Conversions

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A / B t e s t s h o w s 10 . 4% h ig her convers ions fo r OL SET

Proven Superior Conversions

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Driving hotel bookings in all channels

Direct hotel

bookings

Hotel dynamic

packaging

Post flight cross sales

Hotel attach rate

Case study

Let’s look at a simple example

Expedia

• 51% of travelers who book select one of the first 5 hotels

• 95% select hotel on first page

ORBITZ

• 47% of travelers who book select the 1st hotel

• 93% select hotel on first page

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But what about the 97% who didn’t book?

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Let’s assume that 70% were just browsing

This leaves 30% -

only 1 in 10 book!

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Example 3 different traveler types get the exact same recommendations

on Expedia today

Expedia – Luxury Traveler

Expedia – Business Traveler

Expedia – Budget Traveler

If Expedia used OLSET’s APIs the results would look very

different and would be personalized for each traveler

OLSET – Luxury Traveler

OLSET – Business Traveler

OLSET – Budget Traveler

Getting Started 2-4 weeks

• Schedule technical call

• Sign LOI

• Select 3-5 destinations

• Map hotels

• Provide past booking data

• Integrate APIs

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Thank You

GADI BASHVITZ CO-FOUNDER & CEO

GADI@OLSET.COM

WWW.OLSET.COM

@OLSETINC