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Competitor analysis in India and Benchmarking Quikr Homes
Website Visits
Apr May Today0
5
10
15
20
25
30
3533.4
22.9
19
25.6 25.5 25
Quikr(In Mil)Olx(In Mil)
Source-www.similarweb.com
Website Features
Avg. V (Min:Sec)Pg/ Visits
Bounce Rate (%)
0
5
10
15
20
25
30
35
40
5.074.63
39.74
9.03 11.74
19.39 QuikrOlx
Source-www.similarweb.com
Website Traffic
23.18.1665.44
0.87 1.39 1.04
Quikr
DirectReferralSearchSocialMailDisplay
31.1
14.52
49.32
1.87 2.91 0.06
Olx
DirectReferralSearchSocialMailDisplay
Source-www.similarweb.com
Conclusion
• Reduction in Website visit rate by 30 % in May for Quikr.
• Quikr visits have reduced compared to the closest competitor Olx.com
• Quikr Average Visit Duration, Pgs / Visit are half compared to Olx
• Bounce rate is high
• Websites visits from mail and social network for Quikr is less than half.
• Visits from referral sites is 8 % as compared to Olx 14%
• Have to concentrate on Social network .
Indian Competitors
• 99acres• MagicBrick• Housing• IndiaProp• Makaan• Propertywala
Best In the Business
• Zillow• Trulia• Realtor• Homes• Homely
Website Visits
Quikr Zillow0
20406080
100120140160180200
19
184.4
Series 1
Series 1
Source-www.similarweb.com
Website Analysis
Avg Visit Dur. (Mins.Sec)
Pgs/Visit Bounce Rate0
5
10
15
20
25
30
35
40
5.07 4.63
39.74
7
10.97
38.39
QuikrZillow
Source-www.similarweb.com
Website Traffic Source Analysis
41.5
9.69
43.03
2.123.53 0.13
Zillow
DirectReferralSearchSocialMailDisplay
23.18.1665.44
0.8700000000000
01 1.39 1.04
Quikr
DirectReferralSearchSocialMailDisplay
Source-www.similarweb.com
Social Network presence
QUIKR Zillow
Source-www.similarweb.com
Social Media Ranking
Category Global rank India Rank Avg. Visit Duration (Mins) Pages / Visit (Nos) Bounce Rate (%)
Facebook Social Network 1 3 17:14 16.02 18.83
Youtube Arts & Entertainment 3 4 23:58 15.39 17.36
VK Social Network 4 (Not in top 50) 24:38 50.44 13.84
Instagram Social Network 6 20 7:13 41.04 21.76
Twitter Social Network 9 15 9:55 6.99 25.45
LinkedIn Social Network 41 16 6:55 6.24 32.56
Pinterest Social Network 43 47 8:07 7.87 30.38
Source-www.similarweb.com
Quikr Homes Homepage
Quikr Home Product Page
Best in Business Homepage
Zillow Product Page
Real Estate Conclusion
• Did benchmark analysis with the best in business-Zillow.
• Website visits compared to Zillow are extremely low.
• Average Visit Duration is less and Pgs / Visit are less than half compared to Zillow.
• Quikr bounce rate is comparatively high .
• Quikr Websites visits from mail and social network is less than half.
• Zillow concentration is highest on Facebook with 87% and on top 20 networking websites
• Quikr have to concentrate on Social network Instagram which comes in top 20 in India
Website Conclusion
• Zillow provides an extremely good customer experience.
• Categories and sub-categories on homepage at top as do the top reality websites.
• Zillow has 4 pictures of each room as compared to only 2 for entire house provided by us.
• Zillow also as choice of comparison with other houses.
• It also describes what the seller loves about the house.
• This gives a connect to the customer while buying and is more engaging
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