Sca digital disruption - march 2016

DISRUPT YOURSELF!Use your assets to play the digital field

VIJAY SOLANKIChief Digital Officer

March 2016

Revenue down

50% since 2010

Nearly 1/3 of

Australians watch

online video

each day

Commercial radio

listening in AU up 6%

over the last 2 years

MEDIA DISRUPTION

PRINT TV RADIO

-35%Circulation down

35% since 2010

-50% 1/3 +6% +5%Commercial radio

revenue in AU up 5%

in FY15.

Streaming – 20% YOY Podcasting – 75% YOY

2015 2018

$50m

$90m

2015 2018

$12m

$60m

DIGITAL AUDIO GROWTH

Source: SCA market estimates - 2016

SCA’s assets reaching 95% of the population

301k 9.2M 2.2M 976kAvg Daily UBs1 Facebook Fans2 Twitter Followers3 Instagram

Followers4

Sources: 1 Nielsen Market Intelligence, 2 Facebook, 3 Twitter, 4 Instagram & 5 YouTube. Figures for Feb '16

SCA DIGITAL FOOTPRINT

2.8mMonthly Video

views3

818kUnique 28 Day

streamers1

Radio Group with

301,338Avg Daily UBs

SCA DIGITAL FOOTPRINT

Australian

Mobile Publisher2

Australian

Digital Publisher1

#1 #14#9

1. Nielsen Market Intelligence figures Feb ’16. 2. Nielsen Market Intelligence figures Feb ‘16.

Old world Broadcaster-centric

FM

Transmitter

Radio

STUDIO

Content

New world Consumer-centric

Website

Apps

Radio

Podcasts

Home

Studio

Desk

Street

ConsumersStudio

Content creators

We drive engagement by targeting these pillars

COMEDY

We drive engagement by targeting these pillars

CELEBRITY

We drive engagement by targeting these pillars

LOCAL

We drive engagement by targeting these pillars

SPORT

PLATFORMS & PRODUCTS

USING DATA TO INFORM

Google

Analytics

Sam gives Sasha

a puppy

AGILE & LEAN

LEAN HACKATHONAGILE+

WORKING WITH STARTUPS

Identify your strengths and be confident in

your ability

Distribute content and build a great

product experience

Use data for behavioural

insight

Use agile, lean &

hackathons

KEY TAKEAWAYS

1. 2. 3. 4.