Vaimo ecommerce and the mobile revolution

Robin Carlsson Country Manager United Kingdom

robin.carlsson@vaimo.com

ECOMMERCE AND THE

MOBILE REVOLUTION

I WILL TALK ABOUT• The mobile revolution

• The mobile consumer

• Mobile tactics and why they work

THE MOBILE REVOLUTION

MOBILE?

THE DESKTOP IS DEAD

MOBILE DEVICES OUTSOLD DESKTOPS IN Q4 2011

UK IS MOBILE

Desktop 64 %

Mobile 36 %Desktop

48 %Mobile 52 %

Ecommerce traffic Ecommerce sales

MOBILE VS. DESKTOP: UK Q2 2014

SHOPIFY IS MOBILE

100K SHOPIFY SITES HAVE MORE MOBILE TRAFFICTHAN DESKTOP

OUR CLIENTS ARE MOBILE

Desktop 29 %

Mobile 71 %

Desktop 35 %

Mobile 65 %

Desktop 38 % Mobile

62 %

Desktop 44 % Mobile

56 %

Desktop 45 % Mobile

55 %

Desktop 46 %

Mobile 54 %

Desktop 48 %

Mobile 52 %

Desktop 51 %

Mobile 49 %

Desktop 55 %

Mobile 45 % Desktop

57 %

Mobile 43 %

7 OF TOP 10 VAIMO CLIENTS

EVERYTHING IS MOBILE!

ISN’T THAT A GOOD THING?

EVERYTHING IS MOBILE!

ISN’T THAT A GOOD THING?

YES… …IF YOU ARE WHERE THE MOBILE CONSUMER IS

CONSUMERS ARE MOBILE

APPS CRUSH THE WEB

SOCIAL & GAMES RULE

SOCIAL & GAMES RULE

THE MOBILE CONSUMER

THE MOBILE CONSUMER

THE MOBILE CONSUMER

NEW PSYCHOLOGICAL TRAITS• Technological

• Alone

• Narcissistic

• Stressed

• Speed junkie

• Skeptic

• Emotional

IT’S A WOMAN

SHE IS TECH SAVVY

SHE USES NATIVE APPS 88% OF THE TIME…

SHE IS TECH SAVVY

SHE USES NATIVE APPS 88% OF THE TIME…

…AND THEY SET THE USER EXPERIENCE BAR VERY HIGH

TOUCH

TARGET SIZE• 7-10mm

SNAPPINESS • Instant feedback and no lag

INTERFACE LAYOUT• Button layout according to how device is held

USER INTERFACE

BUTTONS• App buttons look like app buttons

GESTURES• Swipe, reverse-swipe, tap, double-tap etc

TRANSITIONS• Many apps use similar effects and animations

CONTENT

HI-RES• Mobile devices often have better screens

OPTIMIZED FOR THE DEVICE• Both quality and serving

READABILITY• Text is always readable

LOOK AND ACT LIKE AN APP!

SHE IS SELF-ABSORBED

MAKE IT ABOUT HER

SHE IS SELF-ABSORBED

MAKE IT ABOUT HER

SHE IS SELF-ABSORBED

MAKE IT ABOUT HER

SHE IS A SPEED JUNKIE

MAKE YOUR SITE FLY

SHE IS SKEPTIC

BUILD TRUST WITH PERSONALITY

SHE IS EMOTIONAL

STAY IN THE CONVERSATION

SHE IS EMOTIONAL

STAY IN THE CONVERSATION

THE KEY MOBILE TACTICS

LOOK & ACT LIKE AN APP• Make her think you are a native

FLY AS FAST AS YOU CAN• A single delay will expose you in the first millisecond

MAKE IT PERSONAL• The mobile consumer is alone and narcissistic

STAY IN THE CONVERSATION• Listen and talk to learn and build trust

Robin Carlsson Country Manager United Kingdom

robin.carlsson@vaimo.com

THANKS!