The heart truth campaign 1

http://youtu.be/t7wmPWTnDbE

CampaignCampaign

Ali Shrum

Stephen Hanewinkel

Xavier Ramos

Where did it begin?Where did it begin?

Research, training and education programs to prevent and treat heart, lung and blood diseases.

Goal: improve the health of individuals, so they can live long, happy lives.

Collaborate with various sources to promote research results and public health needs.

The National Heart, Lung and Blood Institute(NHLBI)

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Why the Campaign? Why the Campaign?

Women underestimate their risk of heart disease.

Heart disease is the #1 killer of women over the age of 40.

The NHLBI decided to start a campaign and raise awareness.

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How they do it? How they do it?

Red Dress symbolFor women to associate with the disease

and take action for themselves.

Annual fashion show featuring top designers.

1st Friday in February: national “wear red” day.

Celebrities spread stories and inspire women across the nation.

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Facebookhttps://www.facebook.com/pages/The-Heart-Truth/6476847301#!/

pages/The-Heart-Truth/6476847301?sk=app_53267368995

Twitterhttp://twitter.com/#!/TheHeartTruth

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19971997 30% of women aware of their risk (before

campaign)

2006200657% were aware of their risk (4 years after

launch)

20092009 the awareness doubled what it was when the

campaign launched in 2002.

This month!This month! NHLBI celebrated a decade of ongoing

success with the campaign.

AND THE RESULTS ARE...AND THE RESULTS ARE...R

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