Home Is Where The Heart Is Campaign


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Dear Family Promise of Bradley County,

Impress Public Relations would like to thank you for allowing us to help you in your endeavor to

create a higher awareness of Family Promise in Bradley County. If a higher awareness is achieved,Family Promise will gain more volunteers from churches and the community. We believe that simply

implementing a few strategies will solve Family Promises lack of community awareness and in turnproduce more volunteers.

During the last few months, Impress conducted both qualitative and quantitative research to gain

insight into the level of community awareness of Family Promise and explored the reasons currentvolunteers became involved with your non-profit organization. Our firm has worked hard to develop

a campaign that will most benefit your hopes for building a stronger and more successfulorganization.

According to our research, the most pronounced issue regarding Family Promise of Bradley County

is the lack of community awareness. After conducting several random surveys, we found that themajority of Bradley County is unaware of the existence of Family Promise. In order to find out how

we could most effectively reach the community, we conducted in-depth interviews with peoplealready affiliated with Family Promise. We found that most people prefer to receive information

regarding non-profit organizations via traditional mail and word of mouth. We will use theinformation we learned from conducting the interviews to implement new strategies for reaching the

community.

We believe if our campaign is implemented Family Promise of Bradley County will see a greater

amount of community awareness and in turn will gain more volunteers from churches and thecommunity. Since this chapter of Family Promise is only a few years old, there is great opportunity

for growth and improvement. Family Promises mission is one that has the potential to impact thecommunity in a positive way. We are excited and hopeful that Family Promise will become a well

known and flourishing non-profit in Bradley County.

Respectfully,

!

IMPRESSpublic relations

Cover Letter !


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Table of contents !

Situation Analysis.............................................................................................4

Research ..............................................................................................................6

Campaign Goals ................................................................................................10

Key Publics.........................................................................................................11

Theme and Messages .......................................................................................12

Objectives, Strategies and Tactics .................................................................13

Logistics ..............................................................................................................16

Evaluation ...........................................................................................................19

Other Recommendations .................................................................................20

ppen x:

Survey Form ......................................................................................................................... 21

Survey Results ..................................................................................................................... 22

Interview Questions ............................................................................................................. 26

Radio Contacts ..................................................................................................................... 27

Newspaper Contacts............................................................................................................. 28

Wix Website ......................................................................................................................... 29

Brochure ............................................................................................................................... 30

Frequent y Asked Questions ................................................................................................ 32

A out Us .............................................................................................................................. 33

Promise Stories ..................................................................................................................... 34

Community Events .............................................................................................................. 35

How You Can Get Involved ................................................................................................. 36


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Background Information

Family Promise of Bradley County (FPBC) is a 501(c)3 non-profit organization and a localaffiliate of the national organization offering aid and support to area homeless families. Byproviding shelter and care to eligible families through host congregations and theorganizations Day Center, FPBC works towards reestablishing the families independence.

The national organization was established in 1986 and is made up of 174 networks in 43states. FPBC consists of 10 host congregations, 10 support congregations as well as acommitted team of volunteers.

SWOT Analysis

Strengths: FPBC has a strong network of host churches and volunteers as well as a lot ofinformational materials.

Weaknesses: FPBC needs a more organized way to distribute their informational materials totheir target audiences. The size of the internal staff able to maintain PR is another weakness.

Opportunities: Family Promise is a unique organization, the only one offering the type ofsupport for Bradley County families in need.

Threats: Unfortunately, there are other ministries in the area taking up churches time andresources which is taking away potential hosting opportunities.

Current Situation

Family Promise is the only nonprofit in Bradley County offering homeless familiesrehabilitating care and support. FPBC has a strong network of host and supportcongregations but they are having trouble reaching new audiences. Other churches haventbeen interested in getting involved because of commitments to other ministries.

While FPBC has a lot of information to hand out, their materials are really out of date anddont grab the readers attention. They have started a Facebook page, Twitter, and websitebut all their social media needs to be revised and updated consistently.

Situation analysis !


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FPBC has an extensive contact list (about 400 people) but the database consists of anyonewho has ever signed up for information.

FPBC has several opportunities to achieve their organizations PR goals (to increase thenumber of churches involved and create a larger media presence) that they havent beenutilizing effectively. For example, they have purchased a section in the Cleveland Daily

Banner but the ad isnt attention grabbing.

Problem/Opportunity Statement: After meeting with Family Promise of Bradley County it isclear they are looking to reach out to new, active audiences. Even though FPBC has the toolsneeded to increase their visibility in the community, they need assistance utilizing theirmedia effectively.

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Situation analysis !


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In order to better understand Family Promise of Bradley County (FPBC) and assess theircurrent situation, we conducted two types of research: secondary and primary. Byconducting these kinds of research we were able to analyze whether any of FPBCs currentpublic relations strategies were working and what types of recommendations needed to beimplemented.

Secondary Research

For this portion of our research we gathered existing data. We gathered information fromFPBCs website and Facebook page as well as from their various organizational materials,such as brochures and newsletters.

Findings

Family Promise of Bradley County is part of the Interfaith Hospitality Network, which wasstarted in 1986 and is composed of 174 Networks in 43 states.

FPBC currently consists of 10 host congregations and 10 support congregations.

The Cleveland City Schools system reported 34 homeless children in city schools.

Families involved with FPBC must be composed of a parent or guardian with childrenbetween the ages of 0 to 18.

76 percent of families involved with FPBC are successful in finding permanent andtransitional housing enabling their independence.

Homeless family statistics:

Two parent families: 27 percentFemale single parent: 62 percentMale single parent: 7 percentOther family composition: 5 percent

Research


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Primary Research

Our primary research consists of information we gathered through surveys and interviews.Impress PR chose these methods to get a better idea of how much the Bradley Countycommunity knows about Family Promise and what draws people to become involved with

non-profit organizations in general.

Surveys

Surveys were conducted on three different occasions at the Village Green and theCleveland/Bradley County Green Way. A total of 47 were collected.

See Appendix for survey form.

Findings

Out of the surveys collected only seven had heard of Family Promise and the majority ofthose were either not familiar at all or a little familiar with what FPBC does. All sevenrespondents heard about FPBC through a friend or family member or through their church.Only one of the seven is involved with FPBC in a volunteer capacity and only two of therespondents are involved with a non-profit other than Family Promise. Three respondentsstated their churches are involved with a non-profit other than Family Promise. Themajority of the respondents said they are drawn to the mission of a non-profit organization.

A total of 40 people surveyed had never heard of Family Promise of Bradley County. Therespondents were equally divided on their involvement with other non-profitorganizations. The majority heard about the non-profit they are currently involved withthrough a friend or family member. Twenty-three of the respondents said their churchesarent involved with other non-profits, while fourteen of the respondents churches areinvolved in some capacity. Even though some respondents had multiple reasons for beingdrawn to a non-profit, the majority stated the organizations mission entices them tobecome involved.

See Appendix for demographics and complete survey results.

Research


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Interviews

Impress PR conducted interviews with eight board members and two volunteers of FamilyPromise of Bradley County to gain a better understanding of why they were involved with

the organization. Our goal was to apply the information we acquired to achieve ourobjectives.

See Appendix for interview questions.

Board Member Interview Results

The board members interviewed heard about FPBC either through their churches or byinvitation to an initial planning meeting. Besides being board members, they are alsodonors, part of host congregations and act as volunteers for FPBC. The board membersbecame involved with FPBC either because of their connection through their church, or

their conviction to take care of the poor as it is commanded in the Bible. One boardmembers reason to be involved was because their family was homeless at one time and didnot want children and families to have to go through such an awful time in their lives. Theyall firmly believe that FPBC is a great solution to help keep families from falling back intothe rut of homelessness and feel it gives kids the confidence they need to make somethingof themselves.

All of the board members interviewed are also involved with other non-profitorganizations. They became involved with other organizations through their churches.

The board members receive information about non-profit organizations through mail andword-of-mouth. Overall, their preferred way of receiving information about these types oforganizations is by word-of-mouth, email and newspaper.

The board members involved with FPBC decided to become involved because it is acredible non-profit organization with a clear mission and plan. It was a unanimousagreement that the success and recognition of a non-profit affects their decision on whetheror not to be involved.

Research


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Research

Volunteer Interview Results

The volunteers interviewed heard about FPBC through their churches, or by word-of-mouth. Both of the volunteers decided to become involved with FPBC because they have aheart for the homeless and wanted to do more within the church. Their main reason forbecoming involved with FPBC is because it is an organization that helps benefit the

community. The volunteers enjoy being able to work with families within their communityand see them grow together.

The volunteers interviewed were involved with other non-profit organizations. Theirdecision on whether or not to become involved with other organizations was affected by theorganizations mission and success. The volunteers also prefer to be involved withorganizations that benefit the local community. They receive information about the othernon-profit organizations their involved with by word-of-mouth. Although, they believe themost effective way to receive information about non-profit organizations is by word-or-mouth, social media and radio. Their preferred way of receiving information about theorganizations they are currently involved with is by email, newspapers or direct mail.

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Based on our collected research, we have concluded that Family Promise is in great need ofcommunity awareness. In gaining community awareness, the current volunteer count willincrease and Family Promise will be able to be more effective in their efforts. Below, wehave aligned our campaign goals with the needs at hand.

Goal 1

To increase the number of Bradley County churches involved with Family Promise.

Goal 2

To create awareness of Family Promise in Bradley Country through a stronger mediapresence.!

Campaign goals


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Bradley County Churches

We have selected Bradley County churches as a key public because Family Promise cannotfunction without host and support congregations. After meeting with Family Promise boardmembers and director, secondary research showed that a greater amount of churches wasneeded.

Bradley County Community

After conducting our primary research, it was evident that community awareness waslacking. Therefore, the Bradley County community became our second key public to targetin our campaign. We will target the community in hopes to increase the number ofvolunteers and supporters. !

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Key publics


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Campaign Theme

Home Is Where The Heart Is

Logo

Messages

Bradley County Churches

More than just brick and mortar: Join Family Promise and Be A Home.

Bradley County Community

Keeping Families Together Since 1986.

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HOMEIS WHERE THE

HEARTIS

Theme & messages


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Goal 1

To increase the number of Bradley County churches involved with Family Promise.

Key Public

Bradley County churches

Objective

To increase the number of Bradley County churches involved with FamilyPromise from 20 to 30 by June 2013.

Strategy

Increase total number of churches involved with Family Promise by raising overallawareness and inspiring to action, by means of an information kit, updated

campaign PowerPoint and host congregation open house event.

Tactics

Information Kit

The information kit would be given to potential host congregations and supportcongregations. The information kit would provide all the necessary information andwould answer any possible questions a potential supporter might have. Below is alist of the different components within the information kit.

About Us FAQ How You Can Get Involved Events Promise Stories Brochure, including a Club 180 card

Objectives, Strategies, & tactics


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Host Congregation Open House Event

A host congregation open house would be an event open to potential host andsupport congregations. This event could be held at a current host congregationchurch who would sponsor the event for Family Promise. Below is a potentialitinerary for a host congregation open house event.

Appetizers and booths featuring Promise families Dinner and Family Promise slide Show/video A Word from the director, Brian Stewart Coffee and cake along with a message from a Promise family Get involved push and good nightPowerPoint Presentation

An updated PowerPoint aligned with our Home Is Where The Heart Is campaign

would be used and shown to potential host and support congregations.

Goal 2

To create awareness of Family Promise in Bradley Country through a stronger mediapresence.

Key Public

Bradley County community

Objective

To increase the Bradley County communitys awareness of Family Promise by 15percent by June 2013.



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Strategy

Increase community involvement of Family Promise by utilizing Clevelands mediaoutlets and social media.

Tactics

Radio Sponsor

In order to gain a stronger media presence, Family Promise would partner with alocal radio station within Bradley County. They would submit PSAs to bebroadcasted to the community. See appendix for list of potential radio contacts.

Newspaper Contact

Family Promise would utilize the media by creating a contact with a local newspaperin Bradley County. They would submit stories about various events, current Promise

Families, or other activities taking place within the organization. This would allowthe community to become more aware of Family Promise. See appendix for list ofpotential newspaper contacts.

Newspaper Ad

Impress PR recommends updating Family Promises current advertisement in theCleveland Daily Banner in order to gain community awareness in Bradley County.The new advertisement should focus on the campaign Home Is Where The HeartIs.

Social Media

Family Promise would utilize social media in order to increase awareness among theBradley County community.

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The timeline below is an ideal model for Family Promise of Bradley County to follow inorder to implement all campaign tactics. This timeline can be altered and changed to fit thecurrent conditions within the organization in regards to funding and time.

Month 1

Place Home Is Where The Heart Is campaign ad in newspaper

Make radio and newspaper contact

Send out PSAs and press releases

Implement social media tactics: Facebook, Wix

Month 2

Make contact with area churches

Visit and meet with four churches, distribute information kits

Start making plans for open house event

Continue to update and maintain social media tactics

Month 3


Plan open house event


Month 4


Finalize open house event details and logistics


Logistics: timeline


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Month 5

Host open house event



Month 6

Evaluate awareness of Family Promise in the Bradley County area via surveys

Evaluate increased involvement among church congregations

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Logistics: timeline


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Below is the budget for the Home Is Where The Heart Is campaign. The budget isdivided according to tactics and has been tapered to fit the needs of Family Promise ofBradley County, keeping in mind that finds are limited.!

**Printing Quotes From Staples**!Information Kit! Paper: $30.00!

Folders: $10.00!Printing: $10.00 !Brochure: $4.00 (.50 per Brochure)!Club 180 Card: $2.00 (per 4)!

Envelopes: $3.50 (per 6)!Buttons and Burlap: $10.00 (buttons per 8)!

!Open House Event Costs!

Venue: The open house event will be sponsored by a current FPBC hostcongregation. Therefore, there will not be a venue cost, as the host congregationwould supply the space needed.!Food: The host church congregation will donate refreshments and services.!Invitation Cost: $25.00 (per 20)!

PowerPoint Presentation!

PowerPoint software comes standard on most computers.!Newspaper Ad!

Cleveland Daily Banner Ad: $11!Social Media!

Social media is a new tool that can be used for advertising and public relations. Socialmedia is great for non-profit organizations as there is typically no cost involved forsocial media venues such as; Facebook, Twitter, Wix or Instagram.

Logistics: budget


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Objective 1: To increase the number of Bradley County churches involved with FamilyPromise from 20 to 30 by June

In order to evaluate the increased church involvement, Family Promise should measureany increase in support from churches. This can be measured by comparing a list of hostand support churches from before the Home is Where the Heart Is campaign to a list postcampaign.

Objective 2: To increase the Bradley County communitys awareness of Family Promiseby 15 percent by June 2013.

There are several ways that Family Promise can evaluate the effectiveness of the Home isWhere the Heart Is campaign, First, conducting a post survey would show whether or notthe campaign increased awareness by 15 percent. This survey would use the same questionsasked during the research stage of the Home is Where the Heart Is campaign. Resultsfrom this survey would be compared with the results from previous surveys in order tomeasure a growth in community awareness. Another method of evaluation would be to

calculate any increase in Friends or Likes on Facebook. A calculation of increase in hits onthe Family Promise website is another method to determine effectiveness of the campaign.

See Appendix for survey form.

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Evaluation


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Other recommendations

Newsletter

An updated newsletter altered to go along with the Home Is Where The Heart Iscampaign would keep current host congregations, support congregations, individualdonors and volunteers in the loop. Updating the newsletter would keep all copy

streamlined and clean.

PowerPoint

Updating the current PowerPoint presentation presented to potential sponsorswould also keep current copy streamlined and clean. Aligning the PowerPoint withthe Home Is Where The Heart Is campaign would be beneficial for clearunderstanding to potential sponsors. An updated PowerPoint would then coincidewith the Home Is Where The Heart Is information kit.

Intern

Hiring an intern, paid or unpaid would be a valuable asset to Family Promise ofBradley County. Many non-profit organizations utilize interns to assist in severalareas. The intern would assist in several tasks and daily needs within theorganization. Family Promise can advertise for an internship position by way ofsocial media or word of mouth. Utilizing surrounding colleges to find an intern isalso highly suggested.

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Demographics:

Sex: M/F

Age: 20-35 36-45 46-55 56+

Income: $51,000

Ethnicity: Caucasian African American Asian Other:

Have you heard of Family Promise?

If yes:

1. How did you hear about Family Promise?

News media Church Family/Friend Online source Other:

2. How familiar are you with Family Promise?

Not familiar at all A little familiar Neutral Somewhat familiar Very familiar

3. Are you involved with Family Promise?

Yes No

If yes, in what capacity: Volunteer Through church Donor Other:

4. Are you involved in any other nonprofit organizations?

Yes No5. Is your church involved in any other nonprofit organizations?

Yes No List them:

6. What draws you to a nonprofit organizations?

Its mission Integrity of the organization Success Peer pressure Personal


If no:

4. Are you involved in any other nonprofit organizations?

Yes No

1. How did you hear about the nonprofit organization you are involved with?

News media Church Family/Friend Online source Other:

5. Is your church involved in any other nonprofit organizations?

Yes No List them:

6. What draws you to a nonprofit organizations?

Its mission Integrity of the organization Success Peer pressure Personal

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Appendix: survey form


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Demographics!

Sex Ethnicity

Male 24 Caucasian 41

Female 20 African American 2No answer 3 Asian 3

Total 47 Other 1

No Answer 0

Age Total 47

20-35 30

36-45 5 Income

46-55 10 $51,000 2

No Answer 17

Total 47

Appendix: survey results


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Yes 7

How did you hear about Family Promise?

News media 0

Church 3

Family/Friend 4

Online Source 0

Other 0

Total 7

How familiar are you with Family Promise?

Not familiar at all 2

A little familiar 3

Neutral 1

Somewhat familiar 0

Very familiar 1

Total 7

Are you involved with Family Promise?

Yes 1

No 6

Total 7

If yes, in what capacity:

Volunteer 1

Through church 0

Donor 0



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Other 0

Are you involved in any other nonprofit organizations?

Yes 2

No 5

Total 7

Is your church involved in any other nonprofit organizations?

Yes 4

No 3

Total 7

What draws you to a nonprofit organization?

It's mission 5

Integrity of the organization 1

Success 0

Peer pressure 0

Personal 1

No Answer 1

Total 7


No 40

Are you involved in any other nonprofit organizations?

Yes 20

No 19

No answer 1

Total 40



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How did you hear about the nonprofit you are involved with?

News media 3

Church 3

Family/Friend 14

Online Source 1

Other 4

No answer 15

Total 40

Is your church involved in any other nonprofit organizations?

Yes 14

No 23

No answer 3

Total 40

What draws you to a nonprofit organization?

It's mission 27

Integrity of the organization 7

Success 4

Peer pressure 3

Personal 7

No answer 1

Total 49

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1. In what capacity are you involved with Family Promise?a. Volunteerb. Donor

c.

Host congregation

2. How did you first hear about Family Promise?3. What made you want to become involved?4. What is your favorite part about being involved with Family Promise?5. Are you involved with any other nonprofit organizations?

a. If yes, what drew you to become involved?6. How do you receive information on nonprofits?7. What do you look for in a nonprofit organization?8. What is the best way to reach people to become involved?9. What is your preferred way to receive information? (Newspapers, televised news,

radio, email, friends, etc.)

10.What are some reasons you wouldnt want to be involved with a nonprofitorganization?

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Appendix: Interview questions


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WCLE MixBethany McCoy, Publications Editor423.614.6499

WOOP [email protected]

423.614.5553

WDYN [email protected]

Freedom Radio [email protected]

WAY FM

1.888.339.2936

WBAC, WAYA, WXQK423.472.4053!

Appendix: radio contacts


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Appendix: newspaper contacts

Cleveland Daily BannerWilliam Wright, Lifestyles [email protected]

The People News

Pete Edwards, Editor423.559.2150!


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Appendix: Wix Website

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http://golfchicky103.wix.com/family-promisebc


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Appendix: Brochure

!

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Family'Event''''''''''''''''''''''''''''''''''

Annual!family!event!where!you!and!

your!family!can!enjoy!free!food,!

games,!prizes!and!live!entertainment.!Event!will!be!held!in!

May!at!the!Bradley!County!Court!

House!Square.Annual'Bed'Race!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

The!annual!Family!Promise!Bed!Race!

takes!place!in!September!at!Bradley!

Square!Mall,!in!Cleveland.!The!local!community!is!encouraged!to!put!

together!teams!and!bring!out!their!

decorated!mattresses!to!race!for!the!

title!of!Bed!Race!Champion.!!

!

All'proceeds'go'directly'towards'

benefiting'families'in'need'within'

the'local'community.'

What'does'Family'Promise'do?'''''''''''''''''

Family!Promise!is!a!nonprofit,!non

denominational!organization!that!brings!

shelter,!meals!and!support!services!to!families!without!homes.!Family!Promise!is!a!cost

efficient,!effective!and!replicable!community!

response!to!family!homelessness.!!

How'long'do'families'stay'in'the'program?''

Families!are!welcome!to!stay!in!the!program!

for!thirteen!weeks;!however!they!often!achieve!

housing!and!employment!goals!before!then.! '

What'facilities'do'Host'Congregations'need'

to'have'for'the'families?'''''''''''''''''''''''''''

Facilities!must!include!a!lounge!area,!dining!

area,!kitchen,!bathrooms!and!sleeping!

accommodations.!'

4236504106!

PO!Box!5703!Cleveland!TN!37320!

[email protected]!

Mr.'Brian'Stewart'

Frequently!!

Asked!!

Questions!

Events!

Network!Director!

Family!Promise!!of!Bradley!

County!

HOMEIS WHERE THEHEART IS


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Appendix: Brochure

!

!

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Be'A'Home'!Host!congregations!open!their!church!doors!four!times!a!year!as!a!temporary!

home!for!families.!Host!congregations!will!host!

families!in!the!evening!and!provide!meals!and!

volunteer!support!for!the!families.!!

!

Be'A'Heart''Support!Congregations!provide!basic!

supplies,!volunteers!and!finances!when!needed.!

These!congregations!keep!Family!Promise!alive!

and!provide!sustainable!resources!to!aid!in!

everyday!care.!!

!

'

'

'

'

Be'A'Hand''Volunteers!work!hands!on!with!families!in!their!community.!Their!various!roles!

include:!transportation,!childcare,!event!support!

and!more.!!

!

Be'a'Part'of'Club'180 '!By!Partnering!with!Family!

Promise!and!giving!to!Club!180!you!can!help!

families!make!a!180!turn!in!a!new!direction.!Club!

180!is!designed!for!those!who!arent!able!to!be!

hands!on,!but!who!would!like!to!help!benefit!these!

families.!Club!180!is!a!way!to!make!a!general!

donation!to!Family!Promise!to!directly!benefit!

families!in!need.!!

How$You$Can$Get$Involved$with$Family$Promise$

Family!

Promise!Our'Mission'is!to!help!families!with!

children!achieve!and!sustain!

independence!through!community!

partnerships.!

Our'Vision'is!to!create!a!

community!where!every!family!has!

a!home,!sustainable!income,!and!

the!chance!to!build!a!better!future.!!

We'are!the!local!affiliate!of!Family!

Promise,!a!nationwide!nonprofit!

interfaith!organization.!Family!

Promise!seeks!to!help!homeless!

children!and!their!families!by!

sheltering!and!feeding!them!in!

church!congregations!and!

providing!them!with!

comprehensive!support!services.!!

!


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Appendix: Frequently AskedQuestionsWhat does Family Promise do?

Family Promise is a non-profit, non-denominational organization that brings shelter, meals andsupport services to families without homes. Family Promise is a cost-efficient, effective andreplicable community response to family homelessness.

What are the responsibilities of a host congregation?

The hosting of families rotates weekly among the Host Congregations in the Family PromiseNetwork. In turn, each congregation provides lodging, three meals a day and caring hospitality,three to four times a year.

What is the day center?

The day center is a home-based facility where families receive case management services from theFamily Promise Director and a professional social worker. The day center is in use from 7:30 a.m. to5:00 p.m. Families are provided assistance to pursue employment, tend to pre-school children,shower and do laundry. The day center provides families with a mailing address and a base forhousing and employment searches. Many parents are employed during the day, while olderchildren attend school.

What facilities do host congregations need to have for the families?

Facilities must include a lounge area, dining area, kitchen, bathrooms and sleepingaccommodations.

Can families belongings be moved during their stay at the host congregations?

The sleeping accommodations need to be dedicated to the families for the entire host week. The bedsand the families belongings must not be moved in the morning and put back in the evening.

How are the families transported to the host congregations?

Family Promise transports the families to and from the day center. Family Promise also transportsthe families bedding and luggage to each host congregation.

How long do families stay in the program?

Families are welcome to stay in the program for thirteen weeks; however they often achieve housingand employment goals before then.


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Appendix: About Us

Our mission

The mission of Family Promise is to help families with children achieve and sustainindependence through community partnerships.

Our Vision

The vision of Family Promise is to create a community where every family has a home,sustainable income, and the chance to build a better future.

Boilerplate

Family Promise of Bradley County is the local affiliate of Family Promise, a nationwide non-profit interfaith organization. Family Promise seeks to help homeless children and theirfamilies by sheltering and feeding them in local church congregations and providing themwith comprehensive support services. While most shelters separate families during theirstay, this interfaith organization strives to keep homeless families together. Family Promise

provides a day center, offers the families a place to stay during the day. The day center is ahome-based facility set up with equipment and staff to provide the families with the helpthey need to be equipped with independence. Family Promise focuses on teaching parentshow to move their families out of the homeless cycle to a brighter future.

For more information about Family Promise, contact Brian Stewart, Network Director ofFamily Promise of Bradley County.

PO Box 5703Cleveland, TN 37320

(423) [email protected] us on Facebook.


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Appendix: Promise Stories

Promise Stories

After a family graduates from Family Promises program, why not show off their success? By

highlighting success stories of real people in the community, Family Promise will be able to make apersonal connection to potential volunteers and donors. This concept is already demonstrated on the

website, but this would be a great addition to the information kit, which will be distributed to localchurches. A picture and short bio about the family and their progress through the program will help

potential volunteers understand what Family Promise does in the community. Its important todemonstrate real ways in which Family Promise is making a difference.

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Appendix: Community Events

Family!Event!

Join!Family!Promise!in!our!annual!Family!Event!where!you!and!your!family!can!enjoy!free!food,!

games,!prizes!and!live!entertainment,!while!fellowshipping!with!your!local!community.!The!

Family!Promise!Family!Event!is!held!in!May!at!the!Bradley!County!Court!House!Square.!!

Annual!Bed!Race!

The!annual!Family!Promise!Bed!Race!takes!place!in!September!at!Bradley!Square!Mall,!in!

Cleveland.!The!Bed!Race!is!designed!to!be!fun!for!family!and!friends!within!the!community.!The!

local!community!is!encouraged!to!put!together!teams!and!bring!out!their!decorated!mattresses!

to!race!for!the!title!of!Bed!Race!Champion.!So!join!together!and!bring!your!bed!out!to!the!next!

Annual!Family!Promise!Bed!Race.!!

All!proceeds!go!directly!towards!benefiting!families!in!need!within!the!local!community.!!!

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Appendix: How you can get Involved

Be A Home

By partnering with Family Promise as a host congregation, you will have the opportunity to provide a

home for a family in need. Host congregations will open their church doors four times a year as atemporary home, keeping families together. Host congregations only offer facilities to the families in

the evening. During the day, families receive assistance at the day center. Not only will a hostcongregation be a home, but they will also provide meals and volunteer support for these families. Be

a home for a family and change your community.

Be A Heart

By partnering with Family Promise as a support congregation, you will have the opportunity toprovide basic supplies, volunteers and finances when needed. Support congregations keep Family

Promise alive and provide sustainable resources to aid in everyday care. Be a heart and bring thehome together.

Be A Hand

By partnering with Family Promise as a volunteer, you will have the opportunity to work hands on

with families in your community. There are various roles among our volunteers such as;transportation, childcare, event support and more. Be a hand for Family Promise and see the change.

Be A Part of Club 180

By partnering with Family Promise and giving to Club 180 you can help families make a 180 turn

in a new direction. Club 180 is designed for those who arent able to be hands on, but who would

like to help these families. Club 180 is a way to make a general donation to Family Promise to

directly benefit families in need. Be a part of Club 180 and make a difference in your community.

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Documents

Home Is Where The Heart Is Campaign