Guerrilla Volunteering

Guerrilla Volunteering and Social Technology

June 18, 20143:00 pm

Hashtag: #MMCCon LD3

#MMCCon LD3

TODAY’S SESSIONPART 1• What is Guerrilla Volunteering?• The Volunteer Continuum

PART 2• Touch Point Mapping Exercise• Understanding YOUR Guerrilla Volunteers

PART 3• Making Space for Guerrilla Volunteers

FISHBOWL DISCUSSION

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YOUR PRESENTERS

Lindy Dreyersocial media lead, Digital Strategy GroupICF InteractiveCo-founder, SocialFishlindy.dreyer@icfi.com

Peggy Hoffman, CAEpresident, association managerMariner Managementphoffman@marinermanagement.com

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www.laguerrillagardening.org (credit: Guerilla Gardening)

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GUERRILLA VOLUNTEERING

Giving time and talent without taking on a title and

often without a formal job description or

“permission”

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GUERRILLA VOLUNTEERING

Entrepreneurial Volunteering: Bringing self-defined projects or

roles to an organization

Definition from http://www.idealist.org

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SOCIAL MEDIA GAME CHANGER

“It is our misfortune, as a historical generation, to live through the largest expansion in expressive capability in human history, a misfortune because abundance breaks more things than scarcity.”

― Clay Shirky, Cognitive Surplus

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MEMBER-OWNED LINKEDIN GROUP

Created an official volunteer position.

Joined forces. Remained peer-to-peer.

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FPA’s MentorMatch

In the hands of members, with the guiding hands of staff

Grassroots evolution

100%

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ASAE Members Unite

Enabled/nurtured member engagement

Member-created to fill a void

100s served

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VOLUNTEER CONTINUUM

CREATINGPROMOTING GOVERNINGCONSUMING SERVING

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PROMOTING

CREATING

SERVINGGOVERNING

CONSUMING

EVERYONE’S DIFFERENT

PROMOTING

CREATING

SERVINGGOVERNING

CONSUMING

VOLUNTEER CONTINUUM

CREATINGPROMOTING GOVERNINGCONSUMING SERVINGviewing, reading,

attending

liking, sharing, recommending

contributing, commenting, responding to

surveys

volunteering in non-governing

role

volunteering in a leadership

role

Anonymous on your website; Reading paid content that was forwarded to them; Happy hour crashers

Member with large networks. Or In your social media groups, always good stuff, but not always YOUR stuff

Member-owned blogs, white papers, webinars, chats, events; competing surveys; critical comments

Starting their own social media groups to promote their volunteer activities or collaborate with their groups

Posting about previously private proceedings, posting about perks, publicly criticizing decisionsGU

ERRI

LLA

OFF

ICIA

L

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HOW DO MEMBERS INTERACT?

official ASSOCIATION activities

unofficial GUERRILLA activities

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GOING GUERRILLA

Let’s Talk!

• To talk, take a seat• Address those in fish bowl or

the entire room• Finished your point, yield your

seat

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Source: Gamestorming

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My aha is…

My action item is …

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Contact us …

Lindy Dreyersocial media lead, Digital Strategy GroupICF InteractiveCo-founder, SocialFishlindy.dreyer@icfi.com

Peggy Hoffman, CAEpresident, association managerMariner Managementphoffman@marinermanagement.com