Mumbai Dabbawala Case study

CASE STUDY ON

Presented by:-Payal

NupurSachi Jain

Reetu AroraRekha Balmiki

Supriya SharmaAkash Parth Sarthi

WHO IS DABBAWALA

• A dabbawala is a person with a box. He is the person who supplies house made food to the person carrying in the lunchboxes.

• Also known as tiffinwala, tiffin suppliers or anadata.

• Though the work sounds simple, it is actually a highly specialized trade that is over a century old and which has become integral to Mumbai’s culture.

HOW IT ALL STARTED

• It all started about 125 years back when a Parasi banker wanted to have home cooked food regularly in office and gave this responsibility to the first ever Dabbawala. Other people also liked the idea and the demand for Dabbadelivery soared.

• It was all informal and individual effort in the beginning, but visionary Mahadeo Havaji Bachche saw the opportunity and started the lunch delivery service in its present team-delivery format with 100 Dabbawalas.

• As the city grew, the demand for dabba delivery grew too. Our forefathers had the vision to create the Dabbacoding system that’s going on strong even today.

• The Coding system evolved through various stages with time. In the beginning it was simple colour coding. Now Mumbai is a widely spread metro with 3 local train routes. Our coding has also evolved into alpha numeric characters.

HOW IT WORKS

9:00-10:30 am

• This is the time when the

Dabbawallas collect the

Tiffin Boxes from the

respective houses and load all

the Tiffin boxes in a wooden

Cart which is ready to ship

now

HOW IT WORKS

10:35-11:20 am

• This time period is actually thejourney time. The Dabbawallasload the wooden crates filledwith Tiffin's onto the luggageor goods compartment in thetrain. Generally, they choose tooccupy the last compartment ofthe train.

HOW IT WORKS

11:20-12:30pm

• At this stage, the unloading takesplace at the destination station

• Re-arrangement of Tiffin's takesplace as per the destination areaand destination building

HOW IT WORKS

12:30-01:15 pm

• Lunch Time (Peoples areenjoying their deliciousfoods.)

HOW IT WORKS

1:15-02:00 pm

• Here on begins the collectionprocess where the Dabbawallashave to pick up the Tiffin'sfrom the offices where theyhad delivered almost an hourago.

HOW IT WORKS

2:00-02:30 pm

• The group members meet for thesegregation as per the destinationsuburb.

HOW IT WORKS

2:30-04:00 pm

• This is the stage where the final sorting and dispatch takes place. The group meets up at origin station and they finally sort out the Tiffin's as per the origin area

PROCESS OF DELIVERY OF DABBAS

Collection of DABBAS from the individual

homes and the DABBA

makers

Loading of the DABBAS into

the local trains as per the

locality groups

Unloading the DABBAS at

the destination

station

Delivery of the DABBAS

to the respective

offices/ place

Collection of the empty

DABBAS for returning to

the respective homes and

DABBA makers

Let us now look at an examples of these codes on the

tiffin's to better understand the system and what it all denotes:

VP

3E

MARKINGS OF A DABBA

Coding

VLP : Vile Parle (Sub hub in Mumbai)

9EX12 : Code for Dabbawallas at Destination

EX : Express Towers (Bldg. Name)

12 : Floor No.

E : Code for Dabbawallas at Residental Station

3 : Code for Destination Station (e.g.. NarimanPoint)

VLP

3E

ORGANIZATIONAL STRUCTURE

PRESIDENT

VICE PRESIDENT

GENERAL SECRETARY

TREASURER

DIRECTORS (09)

MUKADAM

MEMBERS (5000+)

13 Members

ORGANIZATIONAL STRUCTURE

NUTAN MUMBAI TIFFIN BOX SUPPLIER

(NMTBS)

GOVERNING COUNCIL MUKADAMS DABBAWALAS

SUB-GROUPS OF 15-25 members

SUPERVISED BY-4 MUKADAMS

Each group is financially independent but

co-ordinates with other for deliveries.

-PRESIDENT-VICE PRESIDENT-GENERAL SECRETARY-TREASURE-DIRECTORS (9)

DIVIDED

• Indirect competition is beingfaced from caters.

• Indirect threats from fast foodsand hotels.

• Ticket Restaurants

• Change in Timing

• Wide Range Publicity

• Operational Cost is Low

• Catering

• High Dependability on local Trains

• Funds for the Association

• Limited Access to Education

• Low Attrition Rate

• Customer Satisfaction

• Low Operation Cost

• Co-ordination, Team Spirit & TimeManagement

• Simplicity in Organization withinnovation

STRENGTHS WEAKNESS

THREATSOPPORTUNITIES

RULES AND REGULATIONS

DISCIPLINE :• No Alcohol Drinking during the business hours

• Wearing White Cap during business hours

• Carry Identity Cards

Code of conduct :• Rs. 500- Drinking on duty

• Rs. 100- Smoking on duty

• Rs. 25- Not wearing white cap

• Rs. 25- Not carrying ID card

• Rs. 1000- Leave without an indication, sacked if repeated in 2-3 instances

AMAZING FACTS ABOUT

MUMBAI’S DABBAWALAS

400,000TRANSACTIONS EVERDAY

ENVIRONMENT FRIENDLY

SIX SIGMA RATING

SELF – EMPLOYEDENTREPRENEURS

ISO – 9001CERTIFIED

UNIQUEIDENTIFYING SYSTEM

THANK

YOU