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Confidential, Property of Search Influence, LLC © 2017
10 IDEAS TO DRIVE TRAFFIC TO YOUR WEBSITE
Workshop by
Paula Keller FrenchDirector of Sales &
Marketing
Search Influence80 full and part-time employees120 contract writersGoogle AdWords & Analytics Certified StaffGoogle Certified Partner
ABOUT SEARCH INFLUENCE
Reputation2011 Inc. 500 honoreeSEL Columnists, SMX, LocalU, Pubcon, mozcon, Searchfest and moreTwo decades in online mediaBest Places to Work, 2014 & 2016
Questions? info@searchinfluence.com
75%of Americans
use search engines on a regular basis
Questions? info@searchinfluence.comQuestions? info@searchinfluence.com
75%of Americans
use search engines on a regular basis
56%of Americans
use search engines every
day
Questions? info@searchinfluence.com
75% 56% 40%of Americans
use search engines on a regular basis
of Americans use search
engines every day
of searches are for local businesses
and services
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.
Questions? info@searchinfluence.com
#1 OPTIMIZE YOUR WEBSITE91% of searchers do not go past
page 1 of Google.
.
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SEARCH ENGINE OPTIMIZATION (SEO) IS THE PROCESS OF INFLUENCING
YOUR WEBSITE’S VISIBILITY IN SEARCH ENGINES.
UNDERSTANDING THE SEARCH RESULTS
Local Search Results
Organic Search Results
Google AdWords Results
Visibility improved
here through
”SEO”
Appear here through
Paid Search Advertising
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IDEAL TOPICS & KEYWORDS SHOULD BE REFLECTED
● Title tags● Meta descriptions● On-page headings● On-site content
admitted they can’t live without their smartphones, according to
the Pew Research Center.
SMARTPHONE ADDICTION
46%
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SMARTPHONE ADDICTION
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97%of those ages 18
to 29 use smartphones
for Internet use
AGES18-29
SMARTPHONE ADDICTION
Questions? info@searchinfluence.com
97% 90%of those ages 18
to 29 use smartphones
for Internet use
of those ages 30 to 49 use
smartphones for Internet use
AGES18-29
AGES30-49
SMARTPHONE ADDICTION
Questions? info@searchinfluence.com
97% 90% 80%of those ages 18
to 29 use smartphones
for Internet use
of those ages 30 to 49 use
smartphones for Internet use
of those ages 50+ use their
smartphone for getting online
AGES18-29
AGES30-49
AGES50+
MOBILE-FRIENDLY WEBSITE TEST
Check your website using Google’s handy mobile friendly test: https://search.google.com/search-console/mobile-friendly
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Typically, faster pages create happier users and tend to both rank and convert better.
IMPROVE SITE SPEED
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Google's PageSpeed Insights Tool allows you to analyze your site for ways you can improve your site speed (like Enabling Compression) with detailed information on how to fix each issue.
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#3 PUBLISH PRESS RELEASES
● Sites like PRweb and Cision will distribute for you
● For a little extra, they’ll send your release to journalists and bloggers, in the hopes that they’ll publish it for you on their sites too.
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#4 PERFORM ON-SITE LINK BUILDING
Good internal link building helps googlebot understand the relationship between pages, among a set of content.
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#5 PERFORM OFF-SITE LINK EARNING
Get listed on relevant sites:1. local to your area
2. specific to floral industry & industries you serve
Earn links as a “trusted vendor”Photographers, Venues, Bands, Bakeries, Hotels
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#6 CLAIM & UPDATE YOUR LOCAL LISTINGS
INDIVIDUAL SITES· Bing· Yelp· Facebook· Apple Maps· Foursquare· YP· Superpages
DATA DISTRIBUTORS· Acxiom· Factual· Localeze
INDUSTRY SPECIFIC
OWNING THE TOP OF THE PAGE
“Florist New Orleans” top organic Google search results:
● Yelp● The Knot
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#7 SYNDICATE YOUR VIDEOSTaking an existing video and distributing (syndicating) it across sustainable, valuable video channels, namely YouTube and Vimeo.
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BENEFITS OF VIDEO SYNDICATION
● Video site profiles and videos can earn links and citations on social sites.
● These are sometimes follow links.● The links can be crawled and recognized by
googlebot. ● These increase link source diversity.
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#8 POST AND PROMOTE ON SOCIAL MEDIA
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2M 80%active advertisers on Facebook (and
most are small businesses)
of Facebook’s new advertisers started
by paying for promoted posts
a day is the average spent by small businesses
on Facebook
$5-$50
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#9 BE A RESOURCE IN YOUR INDUSTRY THROUGH
SHARABLE CONTENTSharable content like:
InfographicsBlogs
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82%
MUST USE YOUR BLOG
OF MARKETERS WHO BLOG DAILYGAINED CUSTOMERS USING THEIR BLOG
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Source: https://www.brightlocal.com/2014/08/14/5-visual-stats-power-of-online-reviews/
WHY DO REVIEWS MATTER?
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· Unique content is being added to the site regularly
SEO BENEFITS
· Online reviews on sites like Google+ and Yelp help with local rankings
· Eye-catching Rich Snippets in SERPs
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WHAT TO DO· Provide a section to leave reviews on your site· Request reviews from your customers!
· Email marketing (newsletters, offers, post-purchase, post-visit, and confirmations)
· In office signage· Business cards with URLs
· Publish fake reviews under a false profile· Duplicate of review content· Reward customers for leaving a review
WHAT NOT TO DO
Think of your online marketing efforts as a service. We know our users, and we're getting them closer to their end goal faster. Make your overall goal to give users a cleaner, better experience and make users lives easier.
Questions? info@searchinfluence.com
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