10 Ideas to Drive Traffic to Your Website

Confidential, Property of Search Influence, LLC © 2017

10 IDEAS TO DRIVE TRAFFIC TO YOUR WEBSITE

Workshop by

Paula Keller FrenchDirector of Sales &

Marketing

Search Influence80 full and part-time employees120 contract writersGoogle AdWords & Analytics Certified StaffGoogle Certified Partner

ABOUT SEARCH INFLUENCE

Reputation2011 Inc. 500 honoreeSEL Columnists, SMX, LocalU, Pubcon, mozcon, Searchfest and moreTwo decades in online mediaBest Places to Work, 2014 & 2016

Questions? [email protected]

75%of Americans

use search engines on a regular basis

Questions? [email protected]? [email protected]

75%of Americans


56%of Americans

use search engines every

day


75% 56% 40%of Americans


of Americans use search

engines every day

of searches are for local businesses

and services


.


#1 OPTIMIZE YOUR WEBSITE91% of searchers do not go past

page 1 of Google.

.


SEARCH ENGINE OPTIMIZATION (SEO) IS THE PROCESS OF INFLUENCING

YOUR WEBSITE’S VISIBILITY IN SEARCH ENGINES.

UNDERSTANDING THE SEARCH RESULTS

Local Search Results

Organic Search Results

Google AdWords Results

Visibility improved

here through

”SEO”

Appear here through

Paid Search Advertising

YOUR WEBSITE PAGES SHOULD HAVE TITLE TAGS


YOUR WEBSITE PAGES SHOULD HAVE META DESCRIPTIONS


YOUR WEBSITE SHOULD HAVEA CALL TO ACTION


YOUR WEBSITE SHOULD BE FREE OF BROKEN LINKS



IDEAL TOPICS & KEYWORDS SHOULD BE REFLECTED

● Title tags● Meta descriptions● On-page headings● On-site content

YOUR SITE MUST BE MOBILE FRIENDLY


admitted they can’t live without their smartphones, according to

the Pew Research Center.

SMARTPHONE ADDICTION

46%




97%of those ages 18

to 29 use smartphones

for Internet use

AGES18-29



97% 90%of those ages 18


for Internet use

of those ages 30 to 49 use

smartphones for Internet use

AGES18-29

AGES30-49



97% 90% 80%of those ages 18


for Internet use

of those ages 30 to 49 use

smartphones for Internet use

of those ages 50+ use their

smartphone for getting online

AGES18-29

AGES30-49

AGES50+

MOBILE-FRIENDLY WEBSITE TEST

Check your website using Google’s handy mobile friendly test: https://search.google.com/search-console/mobile-friendly


Typically, faster pages create happier users and tend to both rank and convert better.

IMPROVE SITE SPEED


Google's PageSpeed Insights Tool allows you to analyze your site for ways you can improve your site speed (like Enabling Compression) with detailed information on how to fix each issue.


https://developers.google.com/speed/pagespeed/insights/

https://developers.google.com/speed/pagespeed/insights/

#2 CLAIM YOUR GOOGLE MY BUSINESS PAGE





WHAT IF MY GOOGLE MY BUSINESS

PAGE IS VERIFIED?Questions? [email protected]


#3 PUBLISH PRESS RELEASES

● Sites like PRweb and Cision will distribute for you

● For a little extra, they’ll send your release to journalists and bloggers, in the hopes that they’ll publish it for you on their sites too.


http://www.adweek.com/prnewser/16-tips-to-improve-your-press-release/120873


#4 PERFORM ON-SITE LINK BUILDING

Good internal link building helps googlebot understand the relationship between pages, among a set of content.


http://warnockmd.com/

#5 PERFORM OFF-SITE LINK EARNING

Get listed on relevant sites:1. local to your area

2. specific to floral industry & industries you serve

Earn links as a “trusted vendor”Photographers, Venues, Bands, Bakeries, Hotels


#6 CLAIM & UPDATE YOUR LOCAL LISTINGS

INDIVIDUAL SITES· Bing· Yelp· Facebook· Apple Maps· Foursquare· YP· Superpages

DATA DISTRIBUTORS· Acxiom· Factual· Localeze

INDUSTRY SPECIFIC

OWNING THE TOP OF THE PAGE

“Florist New Orleans” top organic Google search results:

● Yelp● The Knot


#7 SYNDICATE YOUR VIDEOSTaking an existing video and distributing (syndicating) it across sustainable, valuable video channels, namely YouTube and Vimeo.


BENEFITS OF VIDEO SYNDICATION

● Video site profiles and videos can earn links and citations on social sites.

● These are sometimes follow links.● The links can be crawled and recognized by

googlebot. ● These increase link source diversity.


#8 POST AND PROMOTE ON SOCIAL MEDIA


http://marketingland.com/b2c-content-marketing-report-94-of-marketers-use-facebook-but-only-66-rate-it-effective-146763

2M 80%active advertisers on Facebook (and

most are small businesses)

of Facebook’s new advertisers started

by paying for promoted posts

a day is the average spent by small businesses

on Facebook

$5-$50


WITH FACEBOOK LOCAL AWARENESS ADS, YOU CAN

TARGET LIKE A BOSS.


DOES IT WORK?


ON LINKEDIN


ON PINTEREST


#9 BE A RESOURCE IN YOUR INDUSTRY THROUGH

SHARABLE CONTENTSharable content like:

InfographicsBlogs


13X

MUST HAVE A BLOG

INCREASE IN ROI, YEAR AFTER YEAR


82%

MUST USE YOUR BLOG

OF MARKETERS WHO BLOG DAILYGAINED CUSTOMERS USING THEIR BLOG


GO INFORMATIONAL


GO INFORMATIONAL

AND BLOG ABOUT IT!


#10 GAIN MORE LOCAL REVIEWS


Source: https://www.brightlocal.com/2014/08/14/5-visual-stats-power-of-online-reviews/

WHY DO REVIEWS MATTER?


· Unique content is being added to the site regularly

SEO BENEFITS

· Online reviews on sites like Google+ and Yelp help with local rankings

· Eye-catching Rich Snippets in SERPs


WHAT TO DO· Provide a section to leave reviews on your site· Request reviews from your customers!

· Email marketing (newsletters, offers, post-purchase, post-visit, and confirmations)

· In office signage· Business cards with URLs

· Publish fake reviews under a false profile· Duplicate of review content· Reward customers for leaving a review

WHAT NOT TO DO

Think of your online marketing efforts as a service. We know our users, and we're getting them closer to their end goal faster. Make your overall goal to give users a cleaner, better experience and make users lives easier.


THANK YOU!Contact Search Influence for more information on how we can help you

drive traffic to your website with a custom online marketing strategy.

- PAULA KELLER FRENCH

Search Influence935 Gravier St STE 1300New Orleans LA 70112(504) 208-3900 ext 299www.searchinfluence.com