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1. YOUALWAYS WRITE AS IF YOU’RE SPEAKING DIRECTLY TO YOUR CUSTOMER AND
ABOUT THEIR NEEDS, NOT ABOUT YOURSELF.
2. BecauseGIVE YOUR CUSTOMERS & CLIENTS A STRONG, COMPELLING REASON WHY
THEY NEED TO TAKE ACTION NOW.
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3. FREEYOU & I ALL LIKE FREE THINGS AND “FREE” CAN BE A POWERFUL MARKETING
TOOL. BE CAREFUL WITH ITS USE & MAKE SURE YOU USE EFFECTIVELY.
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4. GuaranteedGIVE YOUR CUSTOMERS AN IRON CLAD GUARANTEE TO MINIMIZE THEIR RISKPERCEPTION, SO THEY FEEL THEY HAVE EVERYTHING TO GAIN AND NOTHING TOLOSE.
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5. DiscoverTHIS IMPLIES THERE IS SOMETHING NEW AND UNKNOWN TO YOUR CUSTOMER,
SOMETHING THAT HAS VITAL BENEFITS AND GIVES THEM AN EDGE OVER OTHERS.
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6. EASYMAKE IT STUPID SIMPLE FOR YOUR CUSTOMERS TO TAKE THE NEXT STEP IN YOURPURCHASING PROCESS, AND MAKE SURE THEY KNOW HOW MUCH EASIER LIFEWILL BE WITH YOUR PRODUCT OR SERVICE.
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7. VALUE THIS IMPLIES YOUR CUSTOMERS ARE GETTING SOMETHING VERSUS LOSING
SOMETHING (I.E. MONEY WHEN YOU SAY “COST” OR “PRICE”)
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8.ProvenMAKE SURE YOU REMIND YOUR CUSTOMERS THAT YOUR PRODUCT, SERVICE OR
BUSINESS IS RELIABLE & UNIQUE.
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9.IMPROVEDSIMILAR TO ‘NEW’ YOUR CUSTOMERS LIKE TO KNOW YOUR PRODUCT OR
SERVICE IS THE CUTTING EDGE IN YOUR INDUSTRY.
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10.PrEMIUMTHE POWER WORD ‘PREMIUM’ WILL HELP YOU SHOW YOUR PRODUCT OR
SERVICE IS OF HIGH QUALITY. HOWEVER, YOU’D BETTER MAKE SURE IT REALLY IS.
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FINAL THOUGHTS…
The key to YOUR marketing success is to utilize these Power Wordsinto ALL of your Copywriting & Marketing.
Trigger your buyer’s action with results driven Copywriting.
Instantly see an increase in your conversions and response rateswith the emotional triggers you learned here.
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LeT’S keep IN TOUcH…
If you found this short presentation interesting and useful why don’t you take a look over at my blog which
you can find at www.Greg-Noland.com.
I try my best to post interesting information every day to help entrepreneurs realise their dreams and guidetheir businesses to the level of success they are striving for.
I don’t profess to be a millionaire guru, but simply a guy who wants to share his 35+ years in business to
help others get to where they want to be in life.
A life without a helping hand can be impossibly hard.
The Greg-Noland Blog aims to be your helping hand.
www.Greg-Noland.com
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