10 THINGS YOU DID NOT KNOW ABOUT NEW YORK METRO READERS

NEW YORK

10 THINGS YOU

DIDN’T KNOW

ABOUT METRO

READERS!

1 in 3 regularly jog or run

Source: Scarborough Nielsen 2013-14. New York

22% are more likely to jog or

run than the average New

Yorker!

46% use a quick service

restaurant for breakfast

Source: Scarborough Nielsen 2013-14. New York. Past 3 months

63% are more likely at

Starbucks than the

average New Yorker!

1 in 4 Metro readers shop at

H&M, Century 21 and TJ Maxx

Source: Scarborough Nielsen 2013-14. New York. Past 3 months.

63% are more likely to shop

at Bloomingdale’s than the

average New Yorker!

1 in 4 Metro readers shop at

Macy’s for shoes

Source: Scarborough Nielsen 2013-14. New York. Past 3 months

59% more likely to buy shoes at

Footlocker and Modell's Sporting

Goods than the average New Yorker!

Metro readers are more

interested in Asian food

Source: Scarborough Nielsen 2013-14. New York

34% are more likely to lunch

at Chinese restaurant s and

36% are more likely to dine

at Japanese than the

average New Yorker!

84% are more likely to use

Taxis than the average New

Yorker !

Source: Scarborough Nielsen 2013-14. New York

42% are more likely to buy

liquor at night clubs and bars

Source: Scarborough Nielsen 2013-14. New York

43% of Metro readers are

single !

27% drink Vodka,15% Rum

and 12%Tequila

1 in 4 watch NBA

finals on TV

Source: Scarborough Nielsen 2013-14. New York. Past 12 months.

41%are more likely to pay for a

single NBA ticket than the

average New Yorker!

1 in 4 shop movie tickets

online

Source: Scarborough Nielsen 2013-14. New York. Past 12 months.

38%are more likely to buy movie and

cultural event tickets online than the

average New Yorker!

42% are more likely plan all-

inclusive resort than the average

New Yorker in the next year

Source: Scarborough Nielsen 2013-14. New York