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10 THINGS YOU DIDN’T KNOW ABOUT METRO READERS!
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NEW YORK
10 THINGS YOU
DIDN’T KNOW
ABOUT METRO
READERS!
1 in 3 regularly jog or run
Source: Scarborough Nielsen 2013-14. New York
22% are more likely to jog or
run than the average New
Yorker!
46% use a quick service
restaurant for breakfast
Source: Scarborough Nielsen 2013-14. New York. Past 3 months
63% are more likely at
Starbucks than the
average New Yorker!
1 in 4 Metro readers shop at
H&M, Century 21 and TJ Maxx
Source: Scarborough Nielsen 2013-14. New York. Past 3 months.
63% are more likely to shop
at Bloomingdale’s than the
average New Yorker!
1 in 4 Metro readers shop at
Macy’s for shoes
Source: Scarborough Nielsen 2013-14. New York. Past 3 months
59% more likely to buy shoes at
Footlocker and Modell's Sporting
Goods than the average New Yorker!
Metro readers are more
interested in Asian food
Source: Scarborough Nielsen 2013-14. New York
34% are more likely to lunch
at Chinese restaurant s and
36% are more likely to dine
at Japanese than the
average New Yorker!
84% are more likely to use
Taxis than the average New
Yorker !
Source: Scarborough Nielsen 2013-14. New York
42% are more likely to buy
liquor at night clubs and bars
Source: Scarborough Nielsen 2013-14. New York
43% of Metro readers are
single !
27% drink Vodka,15% Rum
and 12%Tequila
1 in 4 watch NBA
finals on TV
Source: Scarborough Nielsen 2013-14. New York. Past 12 months.
41%are more likely to pay for a
single NBA ticket than the
average New Yorker!
1 in 4 shop movie tickets
online
Source: Scarborough Nielsen 2013-14. New York. Past 12 months.
38%are more likely to buy movie and
cultural event tickets online than the
average New Yorker!
42% are more likely plan all-
inclusive resort than the average
New Yorker in the next year
Source: Scarborough Nielsen 2013-14. New York