10 Ways to Optimize Your Next Email Marketing Campaign

Amy EllisHead of

Integrations & Partnerships

MailChimp

Thank you for joining us!We’ll be starting in just a few minutes

#unwebinar @unbounce @amy_e_ellis

Ryan EngleyUnbounce Director of

Customer Success

10 Ways to Optimize Your Next Email Marketing Campaign

In the meantime…

Check out Unbounce’s firstCall To Action Conference

http://www.calltoactionconf.com/

Webinar recording and slides will be emailed by the end of the week

try.unbounce.com/for-email-marketers

See how Unbounce can help you quickly build and publish targeted landing pages (without having to code)

Stick around after the webinar

#unwebinar @unbounce @amy_e_ellis

Ryan EngleyUnbounce Director of Customer Success

@ryan_engley

JOIN OUR CHAT

ON TWITTER

#unwebinar @unbounce @amy_e_ellis

JOIN OUR CHAT

ON TWITTER

Amy EllisHead of Integrations & PartnershipsMailChimp

@amy_e_ellis

#unwebinar @unbounce @amy_e_ellis

10 WAYS TO OPTIMIZE YOUR NEXT EMAIL CAMPAIGN

#unwebinar @unbounce @amy_e_ellis

EMAIL MARKETING AND LANDING PAGES

+

#unwebinar @unbounce @amy_e_ellis

EMAIL MARKETING AND LANDING PAGES

#unwebinar @unbounce @amy_e_ellis

USING EMAIL CAMPAIGNS TO DRIVE SUBSCRIBERS TO YOUR LANDING PAGE

#unwebinar @unbounce @amy_e_ellis

USING EMAIL CAMPAIGNS TO DRIVE SUBSCRIBERS TO YOUR LANDING PAGE

#unwebinar @unbounce @amy_e_ellis

USING EMAIL CAMPAIGNS TO DRIVE SUBSCRIBERS TO YOUR LANDING PAGE

#unwebinar @unbounce @amy_e_ellis

USING EMAIL CAMPAIGNS TO DRIVE SUBSCRIBERS TO YOUR LANDING PAGE

#unwebinar @unbounce @amy_e_ellis

THE SECRET TO CONVERTING SUBSCRIBERS

#unwebinar @unbounce @amy_e_ellis

THE SECRET TO CONVERTING SUBSCRIBERS

1. GETTING THEM TO OPEN

2. GETTING THEM TO CLICK

#unwebinar @unbounce @amy_e_ellis

GETTING SUBSCRIBERS TO OPEN YOUR EMAIL

#unwebinar @unbounce @amy_e_ellis

COMMON MISTAKES EVEN SMART MARKETERS MAKE

USING WORDS IN YOUR SUBJECT LINE THAT TRIGGER SPAM FILTERS

#unwebinar @unbounce @amy_e_ellis

USING WORDS IN YOUR SUBJECT LINE THAT TRIGGER SPAM FILTERS

HOW SPAM FILTERS WORK

• Spam filters assess every email for ‘spammyness.’• Emails that meet a certain ‘spammyness’

threshold get put in the spam folder.

http://mailchimp.com/resources/guides/how-to-avoid-spam-filters/html/

#unwebinar @unbounce @amy_e_ellis

AVOID THESE COMMON MISTAKES

• Using phrases like ‘click here’ or ‘once in a lifetime opportunity.’• Going crazy with exclamation points!!!!• Using all caps.• Coloring fonts bring red or green.• Coding sloppy html, usually from converting a microsoft word file to html.• Sending an email that is one big image.• Using the word ‘test’ in the subject line.

http://mailchimp.com/resources/guides/how-to-avoid-spam-filters/html/

USING WORDS IN YOUR SUBJECT LINE THAT TRIGGER SPAM FILTERS

#unwebinar @unbounce @amy_e_ellis

SO WHAT DO YOU PUT IN YOUR SUBJECT LINE?

We analyzed 24 billion subject lines:

• Personalization can help

• Word choice is important so test test test!

• Above all make sure that your subject line…describes the content of your email

USING WORDS IN YOUR SUBJECT LINE THAT TRIGGER SPAM FILTERS

#unwebinar @unbounce @amy_e_ellis

• Personalization can help

• Above all make sure that your subject line…describes the content of your email

• Word choice is important so test test test!

USING WORDS IN YOUR SUBJECT LINE THAT TRIGGER SPAM FILTERS

SO WHAT DO YOU PUT IN YOUR SUBJECT LINE?

#unwebinar @unbounce @amy_e_ellis

NOT MATCHING YOUR SUBSCRIBERS’ EXPECTATIONS

COMMON MISTAKES EVEN SMART MARKETERS MAKE

#unwebinar @unbounce @amy_e_ellis

NOT MATCHING YOUR SUBSCRIBERS’ EXPECTATIONS

#unwebinar @unbounce @amy_e_ellis

NOT USING A ‘FROM ADDRESS’ YOUR SUBSCRIBERS WILL RECOGNIZE

COMMON MISTAKES EVEN SMART MARKETERS MAKE

#unwebinar @unbounce @amy_e_ellis

NOT TESTING WHEN YOU SEND YOUR EMAIL

COMMON MISTAKES EVEN SMART MARKETERS MAKE

#unwebinar @unbounce @amy_e_ellis

NOT TESTING WHEN YOU SEND YOUR EMAIL

#unwebinar @unbounce @amy_e_ellis

COMMON MISTAKES EVEN SMART MARKETERS MAKE

NOT SEGMENTING YOUR LIST

#unwebinar @unbounce @amy_e_ellis

NOT SEGMENTING YOUR LIST

THE REAL REASON TO SEGMENT IS TO REDUCE IRRELEVANCE

#unwebinar @unbounce @amy_e_ellis

GETTING SUBSCRIBERS TO CLICK

#unwebinar @unbounce @amy_e_ellis

NOT KNOWING HOW SUBSCRIBERS VIEW YOUR EMAIL

COMMON MISTAKES EVEN SMART MARKETERS MAKE

#unwebinar @unbounce @amy_e_ellis

NOT OPTIMIZING YOUR EMAIL AND LANDING PAGE FOR MOBILE

• Put your call to action at the top of your email.

• Be sure your links are thumb-friendly.

• Test the mobile-friendliness of your email template and your landing page.

COMMON MISTAKES EVEN SMART MARKETERS MAKE

#unwebinar @unbounce @amy_e_ellis

NOT OPTIMIZING YOUR EMAIL AND LANDING PAGE FOR MOBILE

#unwebinar @unbounce @amy_e_ellis

NOT OPTIMIZING YOUR EMAIL AND LANDING PAGE FOR MOBILE

#unwebinar @unbounce @amy_e_ellis

NOT OPTIMIZING YOUR EMAIL AND LANDING PAGE FOR MOBILE

COMMON MISTAKES EVEN SMART MARKETERS MAKE

#unwebinar @unbounce @amy_e_ellis

NOT TAKING ADVANTAGE OF SUBSCRIBER RECENCY

COMMON MISTAKES EVEN SMART MARKETERS MAKE

#unwebinar @unbounce @amy_e_ellis

NOT TAKING ADVANTAGE OF SUBSCRIBER RECENCY

COMMON MISTAKES EVEN SMART MARKETERS MAKE

#unwebinar @unbounce @amy_e_ellis

1. Using words in your subject line that trigger spam filers.

2. Not testing your subject lines.

3. Not matching your subscriber’s expectations in your subject line.

4. Not using a ‘from address’ your subscribers will recognize.

5. Not testing when you send your email.

6. Not segmenting your list.

7. Not knowing how subscribers view your email.

8. Not putting your call to action at the top of your email and not

using thumb friendly links.

9. Not testing the mobile-friendliness of your email template and

your landing page.

10. Not taking advantage of subscriber recency.

COMMON MISTAKES EVEN SMART MARKETERS MAKE

#unwebinar @unbounce @amy_e_ellis

RESOURCES FOR MORE DATA AND INFORMATION

http://mailchimp.com/resources/research

#unwebinar @unbounce @amy_e_ellis

RESOURCES FOR MORE DATA AND INFORMATION

http://inspiration.mailchimp.com

try.unbounce.com/for-email-marketers

Why use Unbounce to build your landing pages?

Increase your conversion rates with targeted pages & A/B testing

You’ll get better results from your campaigns

Quit waiting weeks for your developers

Building pages with Unbounce is fast

Build, publish and optimize without having to wait for developers or designers

You maintain control of your campaigns