10 Web Personalization Statistics Every Marketer Should Know

10 Web Personalization Statistics Every Marketer Should Know

Marketers’ Attitude Toward Personalization:

94% of in-house marketers agree that website personalization is critical

to current and future success.

Source: The Realities of Online Personalization, by Econsultancy

88% of digital marketers consider real-

time marketing as an important part of their 2014 online marketing plans.

Source: Real-Time for the Rest of Us, by Evergage

81% of marketers perceive increase in customer engagement as the main

benefit of real-time marketing.

Source: Real-Time for the Rest of Us, by Evergage

Customers’ Attitude Toward Personalization:

74% of online consumers get frustrated when online content appears that

has nothing to do with their interests.

Source: 2013 Online Personal Experience Study, by Janrain

46% of B2B customers consider tailored offers as extremely significant for

their relationship with the business provider.

Source: Why Companies Need to Market – and Not Just Sell – to Existing Customers, by Gartner

Reality Check:

29% of marketers today invest in website personalization and use of behavior-based data.

Source: 2014 State of Marketing, by ExactTarget

Only

72% of companies say they don’t understand how to carry out website personalization. Common barriers are lack of technology or inability to translate data into action.

Source: The Realities of Online Personalization, by Econsultancy

42% of CIOs from 77 different countries say their IT organizations do not have the

right skills and capabilities to meet upcoming digital business challenges.

Source: Six Key Steps to Build a Successful Digital Business, by Gartner

46% of companies say they are held back by IT roadblocks

and legacy technology.

Source: The Realities of Online Personalization, by Econsultancy

More than

32% of companies say their

CMS enables web personalization.

Source: The Realities of Online Personalization, by Econsultancy

Only

If you want to learn moreabout website personalization, or if you’re interested in

implementing a personalization and behavioral targeting

strategy that fulfills your business objectives,

contact Dynamic Yield and we’ll have you going in

no time.