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Knowing how to promote yourself and your brand is critical to being successful in business. Learn how you can have a huge impact and dominate social media like a superstar. Get this step-by-step guide today and explode your business online! www.jolynnoblak.com/smst eBook has a 21 step guide and tutorial on how to setup your social media profiles the right way to attract hot leads. It also includes examples of proven strategies that have worked for other successful business leaders to gain added exposure and maximize reach and a rolodex with 22 resources to use for your business. This PRESENTATION is a brief overview of the 21 steps. Get the eBook which goes into more detail and includes invaluable resources to help you be successful as a social media superstar! http://www.jolynnoblak.com/smst
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21 Ideas Blueprint: Be a Social Media Superstar! Building your brand online
JOLYNN OBLAK Marketing Professional/Blogger and Trainer www.jolynnoblak.com
Who I am
Jolynn Oblak, entrepreneur, trainer, blogger. Life coach, motivator
Marketing professional with over 10 years exp. in medical, insurance, human services industries Marketing campaigns and communications- print, email, online, digital ads
Product launches and portfolio management
Training/education- Complex medical training products, product differentiation and market positioning
Interests: Personal branding
Target market
Storytelling / user stories
Blogging- connect+ relate= sell
Love cool marketing tools and technologies- social media for branding and lead generation
Health and wellness
Learn more here: www.jolynnoblak.com/about
What You Will Learn
Why is personal branding important?
Brief overview of the 21 steps to becoming social media superstar.
Examples of best practices used by top leaders to brand themselves
A free tool to put these steps in action
Why is personal branding important?
Build credibility
Show what you know
Engage with your audience
Give of yourself
Stand out from the crowd
What makes you different
Relate to your target market
Listen and learn
Your Why-Simon Sinek's awesome book on this topic, Start With Why by Simon Sinek's
“Without a why, there's very little left for an audience to connect with a brand emotionally—other than a mild and apathetic form of loyalty. In this state, your only why is "make money." That means the relationship between a brand and its audience becomes purely transactional. Employees get paid to do work; customers buy products and services. That creates a flat, boring existence as a brand—and being boring is one step away from irrelevance.”*
*Source: http://www.marketingprofs.com/opinions/2014/25372/six-stupid-things-marketers-do-to-mess-up-their-brands#ixzz35Dh9JWbe
Tip 1: Specialize Focus on one network to reach the niche interested in- Then LEARN about that network
Top B2B Social Media Platforms
33% LinkedIn
31% Facebook
16% Twitter
11% Blogging
3% Google+
3% YouTube
Top B2C Social Media Platforms
68% Facebook
10% Twitter
6% Blogging
6% LinkedIn
2% YouTube
2% Google+
2% Pinterest
1% Social Review Sites (Yelp)
Choose the one platform that you think will yield the best results starting out and study it.
Have a business profile on each social media platforms
Tip 2: Showcase Your Specialty Create a Facebook photo that showcases your specialty
Tip 3: Offer Free Webinars
Point out 3 key benefits of attending
Create a scheduled post on Facebook to promote the webinars
Tip 4: Use Share Buttons
Make the most of every opportunity
Include Share buttons on your webinar registration page
Use plugins like Shareaholic or flare for wordpress
Tip 5: Ask for the Share
Don’t assume people will take action
ASK people to share your information!
Tip 6: Use Hashtags
Hashtags can multiply your shares & capture targeted audience members
Tip 7: Provide Top Quality Tips
Share tips that will make your fans’ lives easier!
Tip 8: Illustrate Your Posts & Links with Graphics
A photograph will capture attention
Should tell reader exactly what they will learn
Tip 9: Credit & Share
Share & give credit to people who have written relevant blog posts
Share your followers’ posts
People love to be acknowledged!
Tip 10: Vary Your Posts
Alternate among photos, contests, quizzes, polls, questions, blog links, personal posts, videos & infographics
Tip 11: Install Google Analytics
Yes, you CAN do this on Facebook pages!
Watch YouTube Video to how to put google analytics on Facebook.
Tip 12: Use Promoted Tweets
When a download is involved, the response rate is over 10% higher than other types of posts
Tip 13: Don’t Serial Post
Avoid multiple postings, one right after the other
Rather than attracting followers, this is seen as an annoyance
Tip 14: Don’t Over Promote
Make 80% of your posts helpful, educational or entertaining
Make 20% of your posts promotional
Tip 15: Develop Relationships
Follow & respond to favorite key influencers
Share & credit their work
Also respond to their questions, polls & quizzes
Tip 16:Create Useful Infographics
They are seen instantly & immediately judged
Quickest way to get people to see your key information
I like using Piktochart which is free design tool
Tip 17: Use Fiverr
Especially useful if you’re just getting started
Great for infographics & Facebook Cover Photos
Always read reviews & ratings
Tip 18: Run Contests
Contests general viral buzz & interaction
Check your local rules & guidelines
Always check the rules for each social platform
Tip 19:Offer a Service Sample for Free
Use an App, in conjunction with another offer or as a contest
Tip 20: Track Your Conversions
How many people take the specific actions you request?
Most social networks have built in tools to track this info
Tip 21: Be There
Engage your audience daily
Build your trust & your community
Download the eBook for a detailed resource list and guide on how to implement these steps
Purchase the eBook here:www.jolynnoblak.com/smst
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