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How do you become a social media superstar? Start with good online behavior. Add 5 social media sites your competitors aren't using. Measure your results. Use those results to improve!
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Becoming a Social Media
Superstar
Erin Brenner
Right Touch Editing
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Audio Conference:ComCentral14
#CommCen2014
Today’s Topics
How do you become a social media superstar?
Move beyond the Big Three.
Measure your results!
What is a social media superstar?
6.6 million followers!
A Social Media Superstar Is
A person who has reached a certain level of industry leadership and success, in the eyes of his/her fans, followers and peers.
—Mari Smith, social media practitioner
A Social Media Superstar
Has a positive reputation in their community.
How do you achieve superstardom?
Organize Your Presence
More on the Hub-and-Spoke
E-Merging in Social Media:slideshare.net/erinbrenner
Social Media for Editors:http://bit.ly/c4enXB
Use Your Manners
Be professional.Be respectful.Be approachable.Be positive.
Use Your Manners
Be yourself on your best day.
Follow Best Practices
Fill out your profile completely.Post regularly.Stay on topic.
Follow Best Practices
Learn the advanced features.Use hashtags smartly.Follow the rule of thirds.
Follow Best Practices
Give your audience something for nothing.
Use hashtags smartly.
HashtagsCategorizes the post for
your reader.Familiarize your
audience with your topics.
Hashtags
Hashtags
Give your audience access to more info.
Hashtags
HashtagsGive people a way to
discover you.Give you a way to
discover others.
Hashtags to Try#editingtips#copyediting#amediting#grammar#amwriting
#SelfPublishing#WritingTips#Authors#IndieAuthor#WritersLife
Google+ Suggestions
Who Supports Hashtags?
1–2 Hashtags per Post
Follow the Rule of Thirds.
The Rule of Thirds
1/3 of posts should be original content.
What’s Original Content?
Positive comments on work
Writing tipsGrammar lessonFacts you’ve learned
The Rule of Thirds
1/3 of posts should share others’ content.
The Rule of Thirds
1/3 of posts should engage in conversations.
Solve problems.Be educated.Be entertained.Be informed.
We Go Online To …
Social Media Golden Rule
Give your audience something for nothing.
Move Beyond the Big Three.
Who Are the Big Three?
Download the Social Media Map at
ovrdrv.com/social-media-map
Sites to Consider
Google+
Isn’t G+ Dead?
Isn’t G+ Too Small?
1 billion G+ accounts
359 million monthly active users
33% overall annual growth
56% growth of 45–54 year old group
Source: “22 Social Media Facts and Statistics You Should Know in 2014,” jeffbullas.com
Who’s on G+? Males: 63% of audience
Aged 25–34: 35% of audience
Tech workers: Strong presence
Source: Adjust Your Set
Google+ Pro TipsCreate a G+ Page for your
business.Follow people.Make use of circles to
target your content.
Google+ Pro TipsParticipate in relevant
communities.Participate in relevant
Hangouts.Host your own Hangout.
Goodreads
Who’s on Goodreads?
Per Day:950,000 unique visitors1.1 million visits5 million page views
Source: Quantcast
Who’s on Goodreads?
14%
22%
20%
16%
10% Age GroupsAge 18-24Age 25-34Age 35-44Age 45-54Age 55-64
Source: Quantcast
Who’s on Goodreads?
52%28%
12%
8% Annual Income$0-50K$50-100K$100-150K$150K+
Source: Quantcast
Who’s on Goodreads?
37%
42%
22%Education
No college
College
Post-college
Source: Quantcast
Goodreads Pro Tips
Create custom shelves.Write useful reviews.Share reviews on other
social media sites.
Goodreads Pro Tips
Recommend books to clients & influencers.
Participate in book groups.
Storify
Create Storify Stories Using…
StorifyTwitterFacebookGoogle+
YouTubeGetty ImagesInstagram+ more!
Tell Stories About …
Live events, such as conferences & Twitter chats
Reactions to industry newsYour response to social
media posts
Storify Pro Tips
Research the topic, hashtags, and commentators.
Use the best structure for the story.
Storify Pro Tips
Edit, edit, edit!Keep the story to a
reasonable length.
Storify Pro Tips
Add context.Write good
headlines and introductions.
SlideShare
Who’s on SlideShare?
Per month:60 million unique visitors215 million pageviews3 billion slides
Source: SlideShare and BrandGaille.com
But I Don’t Present!
Create a slideshow that meets your audience’s needs.
SlideShare Pro Tips Include a call to action.Make your links live.Link back to your site.
SlideShare Pro TipsUse relevant tags &
hashtags.Adapt your presentation to
SlideShare.Write good titles & teasers.
Google Likes SlideShare
Boosts your SlideShare content and your website.
Further HelpSlideShare Blog
blog.slideshare.net
Further Help
Who’s on Pinterest?85.5 million unique
visitors/mo.750 million boards30 billion pins
Sources: eBiz and Tailwind
Who’s on Pinterest?
Men on Pinterest have more followers
Women have more repins
What to PinYour articlesMaterials you’ve worked
onUseful informationFun memes
Pinterest Pro TipsDon’t pin the first
image you see.Avoid human faces in
visuals.
Pinterest Pro TipsDon’t pin the first
image you see.Avoid human faces in
visuals.
Pinterest Pro TipsChoose photos with red,
dark green, or pink.Choose photos with
orange.
Pinterest Pro Tips
Use vertical images.
Pinterest Pro TipsWrite good descriptions
& titles.Use your hashtags in
pin descriptions.
Pinterest Pro TipsCreate a board others
can pin to.Spread out pin activity.Embed board URLs into
your website.
Measure Your Results!
The Problem with Marketing
Half the money I spend on advertising is wasted; the trouble is I don’t know which half.—John Wanamaker, 19th century merchant
MeasurementMeasure based on your business goals.
Business GoalMore clients!Clients hire people they trust.
MeasuresAwarenessEngagementConversionRetention
More Data FromFacebook PagesPinterest Business
accountGoogle+ Pages
Awareness
How aware your audience is of you.
Awareness
Track the change in the number of followers.
Engagement
How interested your audience is in you.
EngagementTrack:o Thumbs upo Comments on postso Mentions and DMs
Engagement Gold
Shares!
RT:
ConversionHow many people complete your call to action.
Some Conversions
Click a link.Answer a question.Sign up for email.Download a file.
Retention
How much of your audience sticks with you.
RetentionMeasure month-to-month change in: o Awarenesso Engagemento Conversion
Become a SuperstarDefine social media
superstar.Organize your online
presence.Follow best practices.
Become a SuperstarExperiment with new
social media sites.Measure your efforts and
analyze the data.Use data to improve.
QUESTIONS?
Thank You!
www.righttouchediting.com
