3 Steps To Creating A Winning Sell Sheet For Your Book

3 Steps To Creating A Winning Sell Sheet For

Your Book

Presented by Joseph C. Kunz, Jr.K u n z O n P u b l i s h i n g . c o m

Stop losing sales because your sell sheet is lame

Introduction

• Sell sheets have a simple mission.• To Sell More Books.• They’re really just a way to showcase the benefits

of your book in a concise and impelling way.

Introduction• And if your sell sheet is created and utilized

skillfully, it can become a powerful marketing tool –especially when it’s included as part of your media kit.• But in spite of the fact that it has a simple mission,

is only 8.5” x 11”, and not overly difficult to create, many sell sheets that I see are still not very good.

Step # 1. Look At The Sell Sheets Of Other Books

• Identifying and addressing the reader’s needs is the most fundamental concept in book marketing. • Your sell sheet will be a complete failure if their

needs are not discussed in a convincing way. • The reader must truly believe that you have the

answers they are looking for.

• You will not sell books without accomplishing this. Your sell sheet must address these needs quickly and directly. • Readers don’t have the time or patience for long-

winded and flowery sentences.

• And they don’t have any tolerance for ambiguous or deceptive language. • Readers are way too sophisticated for this.• They want to quickly understand how your book

will benefit them.

• If you genuinely did the research for your book, and indeed understand your topic, you will certainly understand who the readers are for your book. • Therefore, you should easily be able write copy

that shows the readers that you understand them and that you are the one that can help them solve their problems.

• Thiswillunequivocallyhelpyoumakeanemotionalconnectionwiththereader,whichwillhelpyousellmorebooks.

Step # 2. Keep The Reader In Mind

• Identifying and addressing the reader’s needs is the most fundamental concept in book marketing. • Your sell sheet will be a complete failure if their

needs are not discussed in a convincing way. • The reader must truly believe that you have the

answers they are looking for.

• You will not sell books without accomplishing this. Your sell sheet must address these needs quickly and directly. • Readers don’t have the time or patience for long-

winded and flowery sentences.

• And they don’t have any tolerance for ambiguous or deceptive language. • Readers are way too sophisticated for this. • They want to quickly understand how your book

will benefit them.

• Ifyougenuinelydidtheresearchforyourbook,andindeedunderstandyourtopic,youwillcertainlyunderstandwhothereadersareforyourbook.• Therefore,youshouldeasilybeablewritecopythatshowsthereadersthatyouunderstandthemandthatyouaretheonethatcanhelpthemsolvetheirproblems.

• This will unequivocally help you make an emotional connection with the reader, which will help you sell more books.

Step # 3. Include A Great Cover Image

• Having an eye-catching and pleasant-looking book cover is important for many different reasons. • Most of the marketing reasons are probably

apparent to you already.

• But, including an image of your book’s cover can also help to make the book seem more real, genuine, and authentic. • It’s concrete evidence to your reader that you

have created a finished book.

• The cover image also allows the reader to project their own hopes and desires onto your book.• This might help them to read more into your

book’s offering than your own copy might be able to give them.

• All of this can make it easier for the reader to justify in their own mind that your book is worth buying. • And probably the most important reason of all, is

that your book’s cover is one of the best ways to make an emotional connection with the reader.

• So, you better have an amazing, well designed, and well-thought-out cover. • This will improve the effectiveness of your sell

sheet, and help you sell more books.

Conclusion

• Although they’re simple and direct, crafting a good sell sheet with skill and careful attention to detail takes time and planning. • But once you’ve put in the effort to create a

winning sell sheet, you will gain the benefits for a long time to come.

Conclusion

• Your sell sheet will continue to make your sales pitch for you, 24/7/365. • That’s a sure way to help you sell more books, and

give you a continual stream of income.

Connect With Me

• B l o g : K u n z O n P u b l i s h i n g . c o m• L i n k e d I n : L i n k e d i n . c o m / i n / J o s e p h C K u n z J r• S l i d e S h a r e : S l i d e S h a r e . n e t / J o s e p h C K u n z J r• I t u n e s : T h e B u s i n e s s O f S e l f - P u b l i s h i n g• T w i t t e r : T w i t t e r . c o m / J C K u n z J r

About Me

Member of:

• IBPA: Independent Book Publishers Assn.

• AIA: Assn. Of Independent Authors

• NFAA: Non-Fiction Authors Assn.

• BookWorks: The Self-Publishers Assn.

Author, educator, business owner, husband, and father of twins.

Read and subscribe to my blog, where I share everything I have learned about

publishing, as well as running my business.

Listen and subscribe to my podcast, where I share everything I have learned about

publishing, as well as running my business.

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