3 Takeaways from 3 New Marketing Technologies

3 TAKEAWAYS FROM 3 NEW TECHNOLOGIES

Will Gallahue | Advantix Marketing | @Advantix_Mktg

ABOUT ADVANTIXSi

nce

20

01 14 years in

digital marketing

Aw

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me

Emp

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es Every team member has multiple industry certifications G

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gle

Love

s U

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Google All Star Agency 4 years in a row

BEFORE WE BEGIN … LET’S TALK FACEBOOK

3

Newsfeed will now be based on what you’re most likely to engage

with rather than what’s popular.

IP TARGETING

4

Your address = potential gold

IP TARGETING: WHAT WE LEARNED

5

People move … even though we had a list that was only 6 months old, we likely

encountered a number of people who were at a new address

IP TARGETING: WHAT WE LEARNED

6

Current technology doesn’t cover multifamily properties thus opportunities are being missed

to truly cover the market.

IP TARGETING

30 Impressions per IP per month, too much?

INSTAGRAM ADS

Sell with images, sell with style, sell effectively

INSTAGRAM ADS

Make it authentic

INSTAGRAM ADS

10

Carou-sell

Carou-sell

INSTAGRAM ADS

11

Thoughtful Targeting

CUSTOMER MATCH

12

Google now allows you to advertise to/exclude segmented customer email lists

CUSTOMER MATCH: WHAT WE LEARNED

13

List size needs to be substantively larger than even Google specifications. I.e. if it's less

than 10k it won't do much, if anything.

CUSTOMER MATCH: WHAT WE LEARNED

14

Geo-targeting can severely limit the reach of customer match. Unless the list is very large,

it's best to leave the most open-ended location possible

CUSTOMER MATCH: WHAT WE LEARNED

15

Only useful for GSP and search, isn't supported in standard display.

THANK YOU

Will Gallahue | Advantix Marketing | @Advantix_Mktg