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3 TAKEAWAYS FROM 3 NEW TECHNOLOGIES
Will Gallahue | Advantix Marketing | @Advantix_Mktg
ABOUT ADVANTIXSi
nce
20
01 14 years in
digital marketing
Aw
eso
me
Emp
loye
es Every team member has multiple industry certifications G
oo
gle
Love
s U
s
Google All Star Agency 4 years in a row
BEFORE WE BEGIN … LET’S TALK FACEBOOK
3
Newsfeed will now be based on what you’re most likely to engage
with rather than what’s popular.
IP TARGETING
4
Your address = potential gold
IP TARGETING: WHAT WE LEARNED
5
People move … even though we had a list that was only 6 months old, we likely
encountered a number of people who were at a new address
IP TARGETING: WHAT WE LEARNED
6
Current technology doesn’t cover multifamily properties thus opportunities are being missed
to truly cover the market.
IP TARGETING
30 Impressions per IP per month, too much?
INSTAGRAM ADS
Sell with images, sell with style, sell effectively
INSTAGRAM ADS
Make it authentic
INSTAGRAM ADS
10
Carou-sell
Carou-sell
INSTAGRAM ADS
11
Thoughtful Targeting
CUSTOMER MATCH
12
Google now allows you to advertise to/exclude segmented customer email lists
CUSTOMER MATCH: WHAT WE LEARNED
13
List size needs to be substantively larger than even Google specifications. I.e. if it's less
than 10k it won't do much, if anything.
CUSTOMER MATCH: WHAT WE LEARNED
14
Geo-targeting can severely limit the reach of customer match. Unless the list is very large,
it's best to leave the most open-ended location possible
CUSTOMER MATCH: WHAT WE LEARNED
15
Only useful for GSP and search, isn't supported in standard display.
THANK YOU
Will Gallahue | Advantix Marketing | @Advantix_Mktg