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Content Marketing Strategy Workshop:6 Steps to Building a Massive Audience with Content
@JoePulizziFounder, Content Marketing Institute
@JoePulizzi |
Hi, I’m Joe Pulizzi @JoePulizzi
@JoePulizzi |
2 of 3 MarketersNot Effective
MY STORY
Was I alone?
First, build an audience.
Then, monetize it.
Knowledge or Skill Passion
Sweet Spot
Knowledge or Skill CustomerPain Point
Alternative Sweet Spot
Columbia Missourian
Backyard Poultry Teaching
Sweet Spot
Knowledge or SkillPassion
orCustomer Pain Point
Sweet Spot
Ann Reardon
Food Scientist Education
More examples here
Food Scientist Education
ImpossibleFood Creations Content Tilt
Everyone stops at the sweet spot…
Hardly anyone “tilts” the content.
• Google Trends
More Ways to “Tilt”
• Amazon press release method• Switch the terminology ala “inbound
marketing” or “content marketing”
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
Create Your Mission Statement: - Defined Audience - Deliver - Outcome
One Content Type
One Main Platform
Consistent Delivery
Long Period of Time
The Base
@JoePulizzi |
@JoePulizzi |
One Content Type + One Platform
+ Time
collaborativepublishing
5% Acceptance
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
tracking
Who Converts the Best?
@JoePulizzi |
@JoePulizzi |
Create the plan…
but focus everythingon building an audience.
Content Inc. – The Podcast
http://cmi.media/CI-podcast
@JoePulizzi |
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