6 things insurance brands must do to acquire new customers online vizury

6THINGS TO DO AND ACQUIRE

NEW CUSTOMERS ONLINE - INSURANCE

New CustomersPeople who have not transacted with you before.

“Get closer than ever to your customers. So close, in fact, that you tell them what they will need well before they realize it

themselves”

- Steve Jobs

WAYS TO WINNEW CUSTOMERS

ONLINE

6HERE ARE

1.SEARCH

➜ Largest source of “High intent” new user traffic

➜ But remember not to overload your slides with content

You audience will listen to you or read the content, but won’t do both.

Bid on Insurance Search keywords

2.DISPLAY

Spend WiselyTargeted new users & block existing ones from such ad campaigns to optimize spends.

UTILIZE DSP TO REACH NEW USERS

Third Part DataLeverage third party data to get deeper insights and purchase intent of your website users.

3.SOCIAL

CREATE LOOK-ALIKES

Define a target segment (age, income, marital status, location, other interests) and create segment audiences across Facebook, Instagram to leverage a wider user-base.

4.DATA PARTNERS

PARTNER WITH 2ND PARTY DATA PARTNERS

Work closely with second party data partners

Example: partner with an Airlines/OTA partner for Travel Insurance

Target high intent users with desirable characteristics

5.EMAIL

➜ Define target segment➜ Partner with an email data provider

EMAIL MARKETING CAMPAIGNS

6.TV

Where?Spend on channels that help you reach the right audience. Find out the channels, ad slots that work well.

MEASURE THE IMPACT OF TV ADS

How?Measure the effectiveness of TV ads in terms of driving relevant users to your website/mobile app.

ARE YOU READY TO MEET NEW CUSTOMERS

ONLINE?

Thanks!Any questions?

You can find us at:@vizuryonetooneormarketing@vizury.com