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6THINGS TO DO AND ACQUIRE
NEW CUSTOMERS ONLINE - INSURANCE
New CustomersPeople who have not transacted with you before.
“Get closer than ever to your customers. So close, in fact, that you tell them what they will need well before they realize it
themselves”
- Steve Jobs
WAYS TO WINNEW CUSTOMERS
ONLINE
6HERE ARE
1.SEARCH
➜ Largest source of “High intent” new user traffic
➜ But remember not to overload your slides with content
You audience will listen to you or read the content, but won’t do both.
Bid on Insurance Search keywords
2.DISPLAY
Spend WiselyTargeted new users & block existing ones from such ad campaigns to optimize spends.
UTILIZE DSP TO REACH NEW USERS
Third Part DataLeverage third party data to get deeper insights and purchase intent of your website users.
3.SOCIAL
CREATE LOOK-ALIKES
Define a target segment (age, income, marital status, location, other interests) and create segment audiences across Facebook, Instagram to leverage a wider user-base.
4.DATA PARTNERS
PARTNER WITH 2ND PARTY DATA PARTNERS
Work closely with second party data partners
Example: partner with an Airlines/OTA partner for Travel Insurance
Target high intent users with desirable characteristics
5.EMAIL
➜ Define target segment➜ Partner with an email data provider
EMAIL MARKETING CAMPAIGNS
6.TV
Where?Spend on channels that help you reach the right audience. Find out the channels, ad slots that work well.
MEASURE THE IMPACT OF TV ADS
How?Measure the effectiveness of TV ads in terms of driving relevant users to your website/mobile app.
ARE YOU READY TO MEET NEW CUSTOMERS
ONLINE?
