7 ways to optimize your drip marketing efforts

7 ways to optimize your drip marketing efforts

by,

Aishwarya Ashok Product Marketing, Zoho Campaigns

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What studies say...

A typical mailing list loses a third of its members every year without proper engagement.

Statistics Courtesy: Silverpop

This means...

25% to 80% of your mailing list may become inactive unless you provide subscribers with consistent and quality content.

How does drip marketing work?

With drip marketing, you set a series of follow-up emails to send to your subscribers automatically. These emails are highly relevant and periodic.

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Why drip marketing?

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Perks of drip marketing?

• Save effort and time

• Show how much you care

• Simplify the lead-to-customer journey

©2017, Zoho Corporation Pvt. Ltd. All Rights Reserved.

7 ways to maximize drip marketing efforts

1. Target the right people the right way.

Maintain proper and healthy mailing lists to keep your finger on the pulse of your audience’s thoughts. Understand what each group or segment of your audience needs and send emails accordingly.

2. Give a personal touch to the masses.

Address each customer individually and create personalized subject lines to improve the performance of your emails.

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3. Send reminders and well wishes.

Remind your customers about renewals and important events. Make them happy by sending birthday and anniversary wishes.

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4. Boost your sales through holiday offers and promotions.

Send emails informing your buyers about the latest happenings and deals. Use coupons, discount cards, and other promotions to make your customers want to buy your product.

5. Understand your audience’s needs.

Before sending any email, you have to know your audience. Learn what their interests are and take action to appeal to those interests.

Track their activities and behavior, and send appropriate emails based on that.

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6. Don’t forget the call-to-action (CTA).

The best way to engage your audience is to send out informative emails that are specific and urge your recipients to act.

Provide them links for books, white papers, articles, and guides so they get to know your product in detail.

7. Nurture your leads from the very beginning.

If you want a smooth lead-to-customer journey, you have to take the right steps. This means taking care of your leads from the initial interaction and during every step along the path before converting them into loyal customers.

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Do you like this concept? Here's the link to the full blog:

http://zco.to/dripmarketing

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Thank You!

©2017, Zoho Corporation Pvt. Ltd. All Rights Reserved.