View
325
Download
1
Category
Preview:
DESCRIPTION
A presentation I gave at the World Telemedia Summit in Amsterdam on the future of advertising. In it, I look at why mobile ads have frequently failed and take a look at some of the formats which could drive future success. If you have any questions or you'd like to know any more about any of the slides or topics, don't hesitate to get in touch.
Citation preview
Ads:annoyance?engagement?ex0nc0on?
@eamonncarey@mhpc
Before we start -‐ some reality
2
How much does a user cost?
3Source -‐ Fiksu indexes
eCPM rates are catastrophically low
4
In-‐app ads
5Source -‐ PlacePlay
Why?
6
7
For example...
8
BeNer?
9
But wait there’s more...
10
The elephant in the room
11source: trademob
The element of fraud
12
The annoyance factor
13
Gah!
14
The future
15
16
The compe00on
17
Their ethos
18
How are they making money?
19
Have we reached peak adver0sing?
20
What???
21
78% -‐> 0.02%
Not yet...
22
People don’t hate ads. They hate bad ads
The best ads are ones that don’t feel like ads
23
More na0ve formats
24
Partnerships
25
More engaging ways to connect
26
Sponsorship
27
The future of adver0sing belongs to those who engage, not those who annoy.
28
Thanks
29
@eamonncareyeamonn.carey@mhpc.com
Recommended