Advertising on Reddit w/ Brent Csutoras Aug 2016

Poll Are you or your company actively marketing on Reddit?

1. Yes2. Yes, in the past, but not currently3. No, but we have been thinking

about it4. No, Reddit is not for us

• Auction system launched Feb 2016• Self Server starts at $5 ($20)• CPM based starting at $.20 CPM ($1.50 CPM)• Managed at $30,000

• Video, Banner Ads, Mobile Targeting• Comes with Reddit support

• New Changes:• Auto extend for 30 days, multiple Subreddits,

mobile targeting

• Interest or Subreddit Targeting• Interest = Front Page

• Subreddit - /r/foodporn, recently visited /r/foodporn, and to /r/foodporn subscribers.

• Link or Text

• Create Ads for Reddit• Personalize

• Engage users• Identify frustration points to solve• Invite interaction• Ask questions• Offer a deal / coupon

• Be Engaged• Be human • Answer questions • Participate in comments• Monitor constantly• Don’t be defensive

• Be Creative• Witty titles• Reddit only contest

• Misc Tips• Include a thumbnail• Create a custom landing page• Research • Different ads for each Subreddit• Test

Designed for Reddit Connects their Brand with Redditors Uses Self Post format /r/finance/

Stayed involved the entire time Light hearted / humor

Delivered (personally)

We want to go towards that captive audience and just kind of have them be a mini-focus group in terms of what they

wanna know about financial terms and how can we help.

• Brand Awareness• Content Ideas (beyond reddit)• Direct customer engagement• Focus Group Feedback• Articles / Links

• /r/Toronto• Easy to digest title• 53% Converted• 8800% ROI• 5x Traffic

Identify the right people to run your campaign Review similar campaigns to see what worked and failed Be genuine, transparent, and engaged (through entire

campaign) Embrace tough questions Identify the right Subreddit and Target Audience Create your campaign for Redditors

Know the right format for your audience

Resources http://www.slideshare.net/BrentCsutoras/having-long-term-success-with-reddit http://www.reddit.com/comments/282mzu/transamerica_wants_to_help_reddit_make_dollars/ https://www.reddit.com/comments/1yu8zn/victim_of_bike_theft_dont_let_the_bastards_get/ https://www.reddit.com/comments/3mrbwj/hey_reddit_watch_our_new_360degree_vr_video_for/ https://www.reddit.com/comments/1zdr8r/30_toronto_wing_festival_may_4th_all_you_can_eat/ http://www.slideshare.net/BrentCsutoras/big-brands-reddit-are-you-missing-out https://www.reddit.com/r/selfserve/comments/49dxiw/case_study_how_one_reddit_advertiser_tes

ted_his/

http://www.searchenginejournal.com/

@brentcsutoras/in/brentcsutoras+brentcsutoras